---
title: "S30086 Influencing the uptake of in-vehicle safety technologies and quantifying impacts"
ocid: "ocds-b5fd17-03a04c35-be48-499c-ba1f-4da67a681f98"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-03a04c35-be48-499c-ba1f-4da67a681f98"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-03a04c35-be48-499c-ba1f-4da67a681f98.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-03a04c35-be48-499c-ba1f-4da67a681f98.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NATIONAL HIGHWAYS LIMITED"
published: "2026-08-03"
---

# S30086 Influencing the uptake of in-vehicle safety technologies and quantifying impacts

Buyer: NATIONAL HIGHWAYS LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-03a04c35-be48-499c-ba1f-4da67a681f98

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## Summary

The procurement process led by National Highways Limited has concluded its awarding stage for the contract titled "S30086 Influencing the uptake of in-vehicle safety technologies and quantifying impacts," classified under Development Consultancy Services (CPV code 73220000). This initiative, which addresses vehicle safety technology trends and policy recommendations, is being implemented by AtkinsRéalis Jacobs Joint Venture, with the contract valued at £99,809.28. The selective procurement method, specifically a call-off from a framework agreement, was used. The contract, which commenced on 31st July 2026 and is expected to end on 31st March 2027, has implications for multiple regions including the British Overseas Territories, Channel Islands, Europe, Isle of Man, Rest of the World, and the United Kingdom.

This tender presents significant business growth opportunities for consultancy firms specializing in vehicle safety technology and development. Small and medium-sized enterprises (SMEs), as well as voluntary, community, and social enterprises (VCSEs), are particularly well-suited to engage in similar opportunities. This contract’s focus on providing practical, evidence-based recommendations for in-vehicle technology uptake could drive collaborations and innovations within the transport safety industry, influencing future policy and technology implementation across the strategic road network.

## Notice

This project aims to address these challenges: Aim (1) Quantify the performance of vehicle safety technologies "in the field" (i.e. as close as possible to actual, not ideal or "perfect use") and forecast KPI1 trends under different scenarios for input to (1) an updated RTZH model and (2) a future Safety Outcome Model to inform more accurate target setting. Aim (2) Deliver practical evidence-based recommendations for interventions that National Highways can use to influence uptake of in-vehicle technologies that will make the biggest difference to KSI outcomes on the SRN; These aims will be achieved via the delivery of two work packages (not including the inception/mobilisation phase which is also outlined in the description of service) - Work Package 1 - Trends in technology uptake and safety outcomes - Work Package 2 - User segmentation, influences and policy levers. The Road to Zero Harm project and Safety Outcome Model projects identified gaps in our understanding of the trends in uptake and impacts of in-vehicle safety technologies. The RTZH model relies on several assumptions about usage and effectiveness of in vehicle safety technologies. Our confidence in the validity of these assumptions is low because: - Recent press coverage indicates usage may be overestimated due to issues affecting user acceptance (e.g. people turning off lane keep assist because they perceive it as annoying and potentially dangerous - https://www.brake.org.uk/get-involved/take action/mybrake/knowledge-centre/reports/vehicle-safety-systems-and-the future-of-driving). - The effectiveness estimates were also based on effects estimated for whole of England (not just SRN) as part of the work to develop the GSR legislation for Europe (which is now quite old and doesn't allow for differentiating effects by road features, traffic mix and speeds). - Lack of trend data on the uptake and usage of these technologies also prevented us including in-vehicle safety technology in the Safety Outcome model. The first phase of this work (Spats work order S30004) delivered the following: - Determine current prevalence and forecast trends (to 2050) in uptake of vehicle safety technologies. - Determine the conditions under which each technology is most likely to be effective, as well as the road user groups and the crash types they are most likely to produce KSI reductions in. - Forecast KSI savings on the SRN over time (out to 2050) in different scenarios and assess difference in magnitude of benefits. - Review academic and grey literature to assess: a. perceptions of in-vehicle safety technology by road user type and socio demographic group (including age, gender, occupation and socio economic categories) b. levels of technology use (using objective observational measures insofar as possible, supplemented with self-report if needed) disaggregated by vehicle category and socio-demographic factors c. observed barriers and enab

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/763e6083-0d86-4f85-9b62-0457a653b616 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Aug 2026 |
| Submission deadline | 17 Jul 2026 |
| Future notice date | Not specified |
| Award date | 30 Jul 2026 |
| Contract period | 30 Jul 2026 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £100,000 |
| Lots value | Not specified |
| Awards value | £99,809 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NATIONAL HIGHWAYS LIMITED |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 6GA |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | ATKINSRÉALIS JACOBS JOINT VENTURE |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73220000 - Development consultancy services

## Release History

- 3 Aug 2026 at 13:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/763e6083-0d86-4f85-9b62-0457a653b616

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/763e6083-0d86-4f85-9b62-0457a653b616
  3rd August 2026 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.brake.org.uk/get-involved/take

## Provenance

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