--- title: "Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography" ocid: "ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867.json" source: "Contracts Finder" current_stage: "Tender" buyer: "THE GROWTH COMPANY" published: "2025-11-27" --- # Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography Buyer: THE GROWTH COMPANY Current stage: Tender OCID: ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-03c98cf9-4b32-48a5-8ed3-9ba6b9659867.json) ## Summary Marketing Manchester, a division of The Growth Company, has initiated a public procurement process titled "Marketing Manchester ITT for the Provision of new Creative Concept, Film and Photography" under the open procedure procurement method. The tender invites suppliers to develop a creative concept for leisure marketing campaigns promoting Manchester as a desirable overnight destination. Potential suppliers must conduct robust audience testing for both domestic and international markets, ensuring the concept's adaptability for the city’s Spring/Summer 2026 campaign. The tender, focusing primarily on services, is categorised under photographs and advertising campaign services with a CPV code of 22315000. Interested parties should submit tenders via the Panacea Supplier Platform by the deadline of 10:00 am on Monday, 15th December 2025, with the contract period commencing on 5th January 2026 and concluding on 1st May 2026. This tender presents lucrative opportunities for businesses specialising in creative media, advertising, and marketing, particularly those capable of producing comprehensive visual and film campaigns. SMEs and VCSEs are encouraged to participate, particularly those with experience in conducting market-testing and developing concepts that resonate across diverse cultural contexts. The project requires expertise in producing optimised social media content, and those with a proven track record in advertising photography and film production for tourist campaigns may gain significant exposure and business growth through this contract. ## Notice Marketing Manchester (MM), part of the Growth Company (GC), is looking to appoint a supplier to produce a new creative concept to be used within leisure marketing campaigns and activity that promote Manchester as a desirable place to visit on a seasonal basis, encouraging people to stay overnight, driving business for the city's accommodation providers in low season (January-March and June-August). The supplier will need to undertake or work with a trusted, proven partner of their own to undertake robust audience testing on the creative concept across domestic audiences, as well as within international markets. This creative concept will be used across campaigns for a minimum of two years and therefore must also have capacity to evolve. The supplier will then use the creative concept, informed by the audience testing, to create a new leisure visitor campaign film optimised for social media, with supporting photography. This film and photography will form the basis Marketing Manchester's Spring/Summer 2026 campaign, ready to roll out from May 2026. The key objectives for this proposal are: 1) To raise and reinforce positive perceptions of Manchester as a leading global city to visit and stay overnight. 2) To capture the essence of Manchester and reflect its brand values in a creative concept. 3) To fully test the concept to ensure its strength and appeal across domestic and international audiences. 4) To create a concept that can be communicated clearly and impactfully across a variety of campaign activities, media, assets, and channels. 5) To deliver a suite of film and photography assets for use in Marketing Manchester's Spring/Summer 2026 campaign. To apply for this tender opportunity, please register as a supplier on the Panacea Supplier Platform at the following web address: https://app.panacea-software.com/growth Once you have accessed the site, to view the opportunity you need to navigate to 'Register Interest', click the 'Participate' Button, then navigate to 'My Questionnaires' where you will be able to download the documents. Your tender submission must be made on the Panacea Portal. Please ensure ALL the relevant tender documents are included within the 'Response' section of the Questionnaire. You can add these individually or utilise a Zip folder to submit your response. Once uploaded, this will allow you to 'Submit' your bid. The documents contain instructions and information for your tender, including specification of requirements, and the key assessment and evaluation criteria that will be used to assess offers. The deadline for submission of the required documents is at 10:00am on Monday 15th December 2025. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2434a63a-287b-4de6-a031-1a6e962858ed | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 27 Nov 2025 | | Submission deadline | 15 Dec 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 5 Jan 2026 - 1 May 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE GROWTH COMPANY | | Locality | MANCHESTER | | Post town | Manchester | | Postcode | M1 5JW | | Country | England | | ITL 1 | TLD North West (England) | | ITL 2 | TLD3 Greater Manchester | | ITL 3 | TLD33 Manchester | | Local authority | Manchester | | Electoral ward | Deansgate | | Westminster constituency | Manchester Central | | Delivery location | TLD North West (England) | ## CPV Codes ### Divisions - 22 - Printed matter and related products - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 92 - Recreational, cultural and sporting services ### Codes - 22315000 - Photographs - 79312000 - Market-testing services - 79341400 - Advertising campaign services - 79342100 - Direct marketing services - 79342200 - Promotional services - 79961100 - Advertising photography services - 92111210 - Advertising film production - 92111250 - Information film production - 92111310 - Entertainment film production ## Release History - 27 Nov 2025 at 15:16 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2434a63a-287b-4de6-a031-1a6e962858ed ## Documents - https://www.contractsfinder.service.gov.uk/Notice/2434a63a-287b-4de6-a031-1a6e962858ed 27th November 2025 - Opportunity notice on Contracts Finder - https://app.panacea-software.com/growth/ Click above to Apply (link to e-procurement portal) ## Notice URLs - https://app.panacea-software.com/growth ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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