---
title: "Google Analytics contract"
ocid: "ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2025-10-28"
---

# Google Analytics contract

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03.json)

## Summary

The Department for Environment, Food & Rural Affairs has completed the procurement process for a Google Analytics contract, classified under IT services: consulting, software development, Internet, and support, with a CPV code of 72000000. The contract was awarded to Transform UK Consulting Ltd with a total value of £175,000. This contract will be executed over a period from 27th October 2025 to 26th March 2026, covering multiple locations including the British Overseas Territories, Channel Islands, Europe, Isle of Man, and the United Kingdom, as well as global outreach. This procurement process employed a selective method via a call-off from a framework agreement, concluding the tender stage on 24th October 2025, transitioning into the award stage on 28th October 2025.

This contract presents growth opportunities for IT service businesses skilled in consulting and software development, especially those capable of handling projects across diverse geographical regions. Small and Medium Enterprises (SMEs) are particularly encouraged to participate, considering the suitability specifications, enabling them to leverage the framework agreements to expand their market presence. Companies with expertise in analytics software and customer-related services are well-positioned to benefit from this procurement, discovering versatile applications and potential new business avenues.

## Notice

Google Analytics contract

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/971aea2b-7003-42d9-86f7-c0dc12dbabe5 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Oct 2025 |
| Submission deadline | 24 Oct 2025 |
| Future notice date | Not specified |
| Award date | 28 Oct 2025 |
| Contract period | 27 Oct 2025 - 26 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £175,000 |
| Lots value | Not specified |
| Awards value | £175,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRANSFORM UK CONSULTING |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 28 Oct 2025 at 15:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/971aea2b-7003-42d9-86f7-c0dc12dbabe5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/971aea2b-7003-42d9-86f7-c0dc12dbabe5
  28th October 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/c29b92e0-8ac0-4f8c-b78a-1ddbfcb55d1f
  RM1557.14-G-Cloud-14-Lot 3 Call-Off-Contract-v5.0 - Google Analytics V3 (Redacted)

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-044f5884-c9f5-4fe3-8904-6e1449a4ec03.json.