--- title: "Healthy weight communications campaign" ocid: "ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a.json" source: "Contracts Finder" current_stage: "Award" buyer: "SOUTHAMPTON CITY COUNCIL" published: "2022-02-11" --- # Healthy weight communications campaign Buyer: SOUTHAMPTON CITY COUNCIL Current stage: Award OCID: ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-047c20de-7791-405e-8306-bec2da85cb6a.json) ## Summary The Southampton City Council is seeking an external agency to execute a "Healthy weight communications campaign" aimed at promoting healthy behaviours related to weight management, due to increasing concerns around obesity, particularly in light of its connection to COVID-19 outcomes. The procurement is currently at the award stage, with a contract value of £74,415 awarded to Hitch Marketing Limited. The campaign is classified under market and economic research, with a contract period from 1 September 2021 to 31 August 2022, and the tender was publicly published on 5 July 2021, concluding on 16 July 2021. This tender presents significant opportunities for businesses, particularly small and medium-sized enterprises (SMEs) that specialise in public health communication, behavioural change campaigns, and marketing services. Given the pressing public health issue of obesity, agencies with experience in community health services and stakeholder engagement will be well-positioned to compete for such contracts, providing innovative strategies to address weight management challenges in Southampton and beyond. ## Notice 1.1. An external agency is required to undertake a full behaviour change campaign including insight, message and asset development and media buying promoting healthy behaviours relating to weight management. We know that particular conditions contribute to significantly worse outcomes for people who contract covid-19. We know that obesity is a particular risk factor, Public Health England reported similar numbers for mortality, with the risk of death from covid-19 increasing by 90% in people with a BMI over 40 (Public Health England. Excess weight can increase risk of serious illness and death from covid-19. Public Health England 25 Jul 2020. https://www.gov.uk/government/news/excess-weight-can-increase-risk-of-serious-illness-and-death-from-covid-19). We know that the issue is significant in Southampton and is comparable to the rest of the UK, but the scale of the issue is markedly high given that over 132k adults in Southampton are overweight (including obese) and of these 50k individuals are obese. In line with the national trend the percentage of the population who are of excess weight is increasing over time. (https://data.southampton.gov.uk/images/tier-2-adult-weight-management-review-report-27012020_tcm71-427050.pdf). We are also aware that levels of childhood obesity are alarming for the city and this means the problem and associated risks will be around for the long term. The COVID pandemic should have been a wake up call to create the sort of action needed to get to grips with the issues but this hasn't been seen yet as pointed out in the BMJ (https://www.bmj.com/content/372/bmj.n411). ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/38695de6-1638-4a7e-b3d7-535581cfcd23 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Feb 2022 | | Submission deadline | 16 Jul 2020 | | Future notice date | Not specified | | Award date | 20 Jul 2021 | | Contract period | 31 Aug 2021 - 31 Aug 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £75,000 | | Lots value | Not specified | | Awards value | £74,415 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SOUTHAMPTON CITY COUNCIL | | Locality | SOUTHAMPTON | | Post town | Southampton | | Postcode | SO14 7LY | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ3 Hampshire and Isle of Wight | | ITL 3 | TLJ32 Southampton | | Local authority | Southampton | | Electoral ward | Bargate | | Westminster constituency | Southampton Itchen | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | HITCH MARKETING | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security - 85 - Health and social work services ### Codes - 79300000 - Market and economic research; polling and statistics - 85323000 - Community health services ## Release History - 11 Feb 2022 at 08:33 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/38695de6-1638-4a7e-b3d7-535581cfcd23 - 5 Jul 2021 at 15:00 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/d6f8633f-e7e8-46b7-a97f-00ae72f73cc9 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/38695de6-1638-4a7e-b3d7-535581cfcd23 11th February 2022 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/d6f8633f-e7e8-46b7-a97f-00ae72f73cc9 5th July 2021 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/66f9b923-e768-4161-ba4f-22420e531f22 Tender Portal - http://www.southampton.gov.uk/business-licensing/supply-council/supply-portal.aspx Tender Portal ## Notice URLs - https://data.southampton.gov.uk/images/tier-2-adult-weight-management-review-report-27012020_tcm71-427050.pdf - https://www.bmj.com/content/372/bmj.n411 - https://www.gov.uk/government/news/excess-weight-can-increase-risk-of-serious-illness-and-death-from-covid-19 ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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