---
title: "Vaccination Hesitancy Programme"
ocid: "ocds-b5fd17-04bc9ef0-56b5-4879-afdf-af997a0ae477"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-04bc9ef0-56b5-4879-afdf-af997a0ae477"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-04bc9ef0-56b5-4879-afdf-af997a0ae477.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-04bc9ef0-56b5-4879-afdf-af997a0ae477.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "BRADFORD METROPOLITAN DISTRICT COUNCIL"
published: "2021-04-06"
---

# Vaccination Hesitancy Programme

Buyer: BRADFORD METROPOLITAN DISTRICT COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-04bc9ef0-56b5-4879-afdf-af997a0ae477

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## Summary

The Bradford Metropolitan District Council is seeking to address COVID-19 vaccination hesitancy in BAME communities within Bradford through its recent contract for a Vaccination Hesitancy Programme. This programme, which involves a direct procurement method, aims to develop and test effective messaging based on behavioural science. The contract value is £66,563, and it commenced on 21st February 2021, concluding on 31st August 2021. Although the tender period has ended, the finalisation of this award was published on 6th April 2021.

This contract presents significant opportunities for businesses, especially those specialising in behavioural science, health communications, or public health initiatives. Organisations with experience in community engagement and cultural competency would be particularly well-suited to compete in similar future tenders. Engaging with local communities to co-develop impactful messages can not only enhance vaccine uptake but also establish a business presence in the growing field of public health services, particularly in response to ongoing health challenges.

## Notice

A behavioural science approach to developing and testing messages to promote COVID-19 vaccination uptake in members of BAME communities in Bradford. The key objectives of this contract are: * To utilise behavioural science theory and evidence to produce messages most likely to impact positively on COVID vaccine acceptance. * To co-produce messages with members of relevant BAME communities in Bradford. * To test shortlisted interventions to assess their likely effectiveness, and to explore other potential barriers to uptake. * To co-produce a plan to implement the messages and other proposed intervention(s) with the relevant BAME communities and stakeholders from Bradford council. * To disseminate the findings to local and national stakeholders.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f1b7d3c9-3619-4321-afa6-4d7b13101425 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 6 Apr 2021 |
| Submission deadline | 8 Feb 2021 |
| Future notice date | Not specified |
| Award date | 10 Feb 2021 |
| Contract period | 21 Feb 2021 - 31 Aug 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £66,563 |
| Lots value | Not specified |
| Awards value | £66,563 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRADFORD METROPOLITAN DISTRICT COUNCIL |
| Locality | BRADFORD |
| Post town | Bradford |
| Postcode | BD1 1HX |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE41 Bradford |
| Local authority | Bradford |
| Electoral ward | City |
| Westminster constituency | Bradford West |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CENTRE FOR BEHAVIOURAL SCIENCE AND APPLIED PSYCHOLOGY (CEBSAP |

## CPV Codes

### Divisions

- 85 - Health and social work services
- 98 - Other community, social and personal services

### Codes

- 85000000 - Health and social work services
- 98000000 - Other community, social and personal services

## Release History

- 6 Apr 2021 at 15:59 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f1b7d3c9-3619-4321-afa6-4d7b13101425

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f1b7d3c9-3619-4321-afa6-4d7b13101425
  6th April 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.bradford.gov.uk/bmdc

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-04bc9ef0-56b5-4879-afdf-af997a0ae477. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-04bc9ef0-56b5-4879-afdf-af997a0ae477.json.