---
title: "Changing the supermarket offer for lamb in the Hauts de France ( Northern region)"
ocid: "ocds-b5fd17-04f9c5c0-af18-48b6-b04a-6c2517ff9097"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-04f9c5c0-af18-48b6-b04a-6c2517ff9097"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-04f9c5c0-af18-48b6-b04a-6c2517ff9097.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-04f9c5c0-af18-48b6-b04a-6c2517ff9097.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2024-02-28"
---

# Changing the supermarket offer for lamb in the Hauts de France ( Northern region)

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-04f9c5c0-af18-48b6-b04a-6c2517ff9097

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## Summary

The Department for Environment Food & Rural Affairs has awarded a contract to Interbev for the project titled "Changing the supermarket offer for lamb in the Hauts de France (Northern region)". The project involves repositioning lamb in the retail sector through training and promotional activities, aiming to attract younger customers and promote English lamb. The contract value is £90,000, and the contract period is from 1st April 2024 to 30th November 2024.

This procurement opportunity, conducted via a single tender action, offers business growth potential for companies involved in promotional services, particularly in the food industry. Companies specialising in marketing, promotional strategies, or those providing services to the food retail sector would be well-suited to compete for this tender. Interested businesses should note the deadline for tender submissions is 25th February 2024.

## Notice

This collaboration aims at changing the supermarket offer for lamb in the Hauts de France ( northern region) through butchers training and yearly activations, through Interbev's local office as well as a local communication agency. The aim is to reposition lamb to attract younger customers and use this collaboration as a platform to promote English lamb.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5ddb9be2-7137-4c75-ac11-0df1ee31470e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Feb 2024 |
| Submission deadline | 25 Feb 2024 |
| Future notice date | Not specified |
| Award date | 26 Feb 2024 |
| Contract period | 31 Mar 2024 - 30 Nov 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £90,000 |
| Lots value | Not specified |
| Awards value | £90,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | INTERBEV |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342200 - Promotional services

## Release History

- 28 Feb 2024 at 08:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5ddb9be2-7137-4c75-ac11-0df1ee31470e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5ddb9be2-7137-4c75-ac11-0df1ee31470e
  28th February 2024 - Awarded contract notice on Contracts Finder

## Provenance

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