---
title: "Improving consumer comprehension of contractual terms"
ocid: "ocds-b5fd17-05a3f1cc-e442-4712-8b05-45982a2bc7f1"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-05a3f1cc-e442-4712-8b05-45982a2bc7f1"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-05a3f1cc-e442-4712-8b05-45982a2bc7f1.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-05a3f1cc-e442-4712-8b05-45982a2bc7f1.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SHARED BUSINESS SERVICES LIMITED"
published: "2018-04-23"
---

# Improving consumer comprehension of contractual terms

Buyer: UK SHARED BUSINESS SERVICES LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-05a3f1cc-e442-4712-8b05-45982a2bc7f1

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## Summary

The recent procurement process initiated by UK Shared Business Services Limited focuses on "Improving consumer comprehension of contractual terms" within the research and development consultancy services industry. This tender, classified under the CPV code 73200000, concluded its application period on 8 March 2018. The contract, which is valued at approximately £150,000, is set to run from 21 March 2018 to 31 May 2018, with delivery expected in London, United Kingdom. The procurement method used was a mini competition under the CCS RM6004 Behavioural Insights Framework.

This tender presents a significant opportunity for businesses engaged in research and development consultancy, particularly those that specialise in behavioural insights and consumer behaviour analysis. Companies that can effectively communicate complex information and improve consumer understanding of terms and conditions will find this an advantageous area to explore. Small and medium-sized enterprises (SMEs) that have innovative approaches to enhancing consumer comprehension could be well-positioned to compete in this space, contributing valuable insights to the contracting authority while potentially expanding their market presence.

## Notice

CCS RM6004 Behavioural Insights Framework The issues with low readership and comprehension of contractual terms and privacy notices The fact that very few consumers read terms and conditions is well evidenced and widely acknowledged. Just 33% of consumers claim they usually read website terms; websites' server data suggest that only 1% actually do.1 Studies asking consumers about terms immediately after a purchase find only a third understand many of the basic terms.2 Evidence also shows that low levels of readership and comprehension expose consumers to detriment. One in ten consumers has experienced regret in the past 12 months for not reading the terms and conditions.3 Two thirds of all UK businesses sell directly to consumers and just over half of these businesses have had a dispute with their customers over their terms and conditions.4 One in ten businesses facing such a dispute needed to go to court to resolve it. BEIS observes in practice and through conversations with businesses that many businesses aspire to communicate terms clearly. However, there is currently no clear evidence or guidance on what forms of presentation are effective. This study will provide a solid evidence base for 'role model' firms, and can be used to inform industry codes of practice and/or any potential future regulation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2bed1f5a-bf44-456b-9db4-5cae34f22ed8 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - CCS RM6004 Behavioural Insights Framework Mini Competition |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 23 Apr 2018 |
| Submission deadline | 8 Mar 2018 |
| Future notice date | Not specified |
| Award date | 22 Mar 2018 |
| Contract period | 23 Mar 2018 - 31 May 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £150,000 |
| Lots value | Not specified |
| Awards value | £149,825 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SHARED BUSINESS SERVICES LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1ET |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73200000 - Research and development consultancy services
- 79300000 - Market and economic research; polling and statistics

## Release History

- 23 Apr 2018 at 14:01 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2bed1f5a-bf44-456b-9db4-5cae34f22ed8

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2bed1f5a-bf44-456b-9db4-5cae34f22ed8
  23rd April 2018 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-05a3f1cc-e442-4712-8b05-45982a2bc7f1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-05a3f1cc-e442-4712-8b05-45982a2bc7f1.json.