---
title: "Marketing Campaigns for AHDB (via mini competition RM6124)"
ocid: "ocds-b5fd17-05e80050-1386-4b69-ba5e-f33e818055d7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-05e80050-1386-4b69-ba5e-f33e818055d7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-05e80050-1386-4b69-ba5e-f33e818055d7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-05e80050-1386-4b69-ba5e-f33e818055d7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS"
published: "2023-04-03"
---

# Marketing Campaigns for AHDB (via mini competition RM6124)

Buyer: DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-05e80050-1386-4b69-ba5e-f33e818055d7

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## Summary

The Department for Environment Food & Rural Affairs awarded a contract for Marketing Campaigns for AHDB via a mini competition against shortlisted suppliers. The contract, valued at £2,000,000, was awarded to Daughter Studio Ltd. The procurement method used was selective with a call-off from a framework agreement. The contract period is from April 1, 2023, to April 1, 2027, with the tender period ending on January 26, 2023. The procurement falls under the services category and is suitable for SMEs. The contract location is in the West Midlands, United Kingdom.

This tender presents a lucrative business opportunity for companies involved in marketing services, especially SMEs with experience in providing Marketing Campaigns. Businesses looking to expand their portfolio within the services sector could benefit from competing for similar contracts in future tender processes led by the Department for Environment Food & Rural Affairs. The selective procurement method used in this process highlights the potential for established suppliers to secure agreements through framework call-offs, demonstrating the Department's willingness to engage with a diverse range of suppliers for their marketing needs.

## Notice

Awarded against framework RM6124 Communications Marketplace, mini competition held against shortlisted suppliers for AHDB Marketing Campaign requirements.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/07ae9aa5-1318-4f29-bee1-82f8c0aeb305 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Apr 2023 |
| Submission deadline | 26 Jan 2023 |
| Future notice date | Not specified |
| Award date | 23 Mar 2023 |
| Contract period | 31 Mar 2023 - 1 Apr 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT FOOD & RURAL AFFAIRS |
| Locality | WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2TL |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DAUGHTER STUDIO |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 3 Apr 2023 at 08:21 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/07ae9aa5-1318-4f29-bee1-82f8c0aeb305

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/07ae9aa5-1318-4f29-bee1-82f8c0aeb305
  3rd April 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ea1c4f3e-8ea2-404b-8c44-44b1910480e3
  Redacted Letter of Appointment

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-05e80050-1386-4b69-ba5e-f33e818055d7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-05e80050-1386-4b69-ba5e-f33e818055d7.json.