---
title: "In Market Representation Services - AWARD"
ocid: "ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2023-07-12"
---

# In Market Representation Services - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69

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## Summary

The West Midlands Growth Company Ltd e-Tendering has awarded a contract for In Market Representation Services. The extensive programme aims to attract Foreign Direct Investment (FDI) projects to the UK, particularly within the West Midlands region. The contract covers in-market representation and delivery partners for a 20.5-month period, focusing on lead generation in priority sectors such as Creative and Tech, Modern Business Services, Data-driven Healthcare, Low Carbon, and Future Mobility & Advanced Manufacturing. The contract period runs from 17th July 2023 to 31st March 2025.

This tender presents an opportunity for businesses specializing in marketing services to collaborate with the West Midlands Growth Company. Bidders can target the geographic markets of Australia, Singapore, and Malaysia, with a focus on proactive lead generation. Small to medium-sized enterprises (SMEs) and larger enterprises can benefit from engaging in this programme to enhance their business growth and visibility. The project also aims to build on existing FDI pipelines and improve the region's perception among key audiences.

## Notice

WMGC as the contracting authority is seeking to contract with in-market representation and delivery partners for a 20.5-month contract, to support in the delivery of a comprehensive programme of inward investment promotion, lead generation and business development activities, to build on the legacy of the 2022 Commonwealth Games. In accordance with the parameters of the programme, in-market partnerships are sought to cover a number of geographical regions. The aims of this project are: * To generate and facilitate a pipeline of well-qualified FDI Foreign direct investment projects, that ultimately invest in the UK, ideally within the West Midlands Combined Authority region. * To support with the delivery of in-market events and business engagement activities across the Inward Investment workstream of the Birmingham 2022 Commonwealth Games Business and Tourism Programme. * To help improve perceptions of the West Midlands region and the West Midlands Growth Company amongst key target audiences. Tenderers can bid for one or multiple lots to cover the principal geographies of Australia and Singapore and Malaysia. Activities should be geographically targeted to appropriate areas of Australia, principally states of New South Wales, Queensland and Victoria and Singapore and Malaysia, but consideration will also be given to a supplier's ability to deliver lead generation services in the wider Association of Southeast Asia Nations ASEAN with specific lead generation activity focused on prioritising: * Creative and Tech * Modern Business Services * Data-driven Healthcare * Low Carbon * Future Mobility & Advanced Manufacturing The above are considered priority sectors with opportunities from this geographic market within the budget available. However, lead generation more reactively can also be considered from other priority and secondary sectors including for example, food technology, education technology, and other digital tech opportunities. The project will also create or build on any existing FDI pipeline in the designated territory of Australia or Singapore & Malaysia. Whilst the target geographies and sectoral opportunities outlined above are indicative of where we anticipate suppliers to undertake proactive lead generation efforts, leads and successful investment projects sourced reactively outside of these parameters may also be considered against the contract's success criteria. In this programme, West Midlands Growth Company will strategically target potential investment of both small to medium-sized enterprises, SMEs and larger enterprises.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jul 2023 |
| Submission deadline | 26 Jun 2023 |
| Future notice date | Not specified |
| Award date | 10 Jul 2023 |
| Contract period | 16 Jul 2023 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £188,000 |
| Lots value | Not specified |
| Awards value | £120,949 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 2 |
| Supplier names | FOLEY & ASSOCIATES; ORISSA INTERNATIONAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79342000 - Marketing services
- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 12 Jul 2023 at 08:12 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a
- 12 Jul 2023 at 08:12 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a
- 11 Jul 2023 at 16:39 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a
- 11 Jul 2023 at 16:39 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a
- 11 Jul 2023 at 16:14 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a
- 11 Jul 2023 at 16:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/f2cf3191-b6c5-4a61-b71c-977ccf12812a
  12th July 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-06b07d7d-e4f3-4681-8dd2-5db2860c2b69.json.