---
title: "WP1964 GOV.UK account and personalisation"
ocid: "ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "GOVERNMENT DIGITAL SERVICE"
published: "2021-07-30"
---

# WP1964 GOV.UK account and personalisation

Buyer: GOVERNMENT DIGITAL SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929

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## Summary

The Government Digital Service is currently at the award stage of its procurement process for the contract titled "WP1964 GOV.UK account and personalisation." This project focuses on enhancing user experience through research and prototyping, aiming to integrate multiple government services into a unified account. The contract, which is valued at £835,275, falls under the IT services industry category (CPV code 72000000) and is set to run from 29 June 2021 until 28 December 2021. The tender period closed on 22 June 2021, with the award notice published on 30 July 2021.

This tender presents a significant opportunity for businesses, especially small and medium-sized enterprises (SMEs) with expertise in consulting, software development, and internet support services. Companies focused on user experience design and those capable of prototyping innovative digital solutions will find this contract particularly relevant. The contract is a call-off from a framework agreement, encouraging specialised service providers to engage with government initiatives aimed at improving citizen interactions with digital services.

## Notice

Through research, experimentation and prototyping help us to test our assumptions and hypotheses relating to GOV.UK account and personalisation. With a particular focus on user experience of bringing together multiple interactions with Government services into one account and the opportunities and challenges of personalising GOV.UK.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/aef0a057-54bc-491c-8ec8-bc24c93ee927 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jul 2021 |
| Submission deadline | 22 Jun 2021 |
| Future notice date | Not specified |
| Award date | 21 Jun 2021 |
| Contract period | 28 Jun 2021 - 28 Dec 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £835,275 |
| Lots value | Not specified |
| Awards value | £835,275 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | GOVERNMENT DIGITAL SERVICE |
| Locality | LONDON |
| Post town | East London |
| Postcode | E1 8QS |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Whitechapel |
| Westminster constituency | Bethnal Green and Stepney |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | HIPPO DIGITAL |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 30 Jul 2021 at 15:28 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/aef0a057-54bc-491c-8ec8-bc24c93ee927

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/aef0a057-54bc-491c-8ec8-bc24c93ee927
  30th July 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-06c86aa7-772d-4a39-b6e2-d286698a7929.json.