---
title: "Visitor Economy PR Campaign"
ocid: "ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "HEREFORDSHIRE COUNCIL"
published: "2021-08-19"
---

# Visitor Economy PR Campaign

Buyer: HEREFORDSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a.json)

## Summary

Herefordshire Council has awarded a contract for a Visitor Economy PR Campaign, aimed at delivering a creative and engaging promotional campaign during the autumn of 2021 and spring of 2022. This procurement falls under the services industry category, particularly focussed on recreational, cultural, and sporting services. The tender process was completed on 9 August 2021, and the contract is set to run from 11 August 2021 until 31 March 2022. This initiative seeks to build upon a previous successful campaign, indicating a commitment to further investment in enhancing the local visitor economy.

This contract presents valuable opportunities for PR agencies that specialise in tourism and cultural marketing, alongside those offering market research and business consultancy services. Given the focus on innovative public relations, businesses that excel in creative communication strategies, particularly in the West Midlands region, could greatly benefit from this tender. Engaging with Herefordshire Council can lead to strengthened partnerships and the chance to influence and shape local tourism initiatives, thereby fostering business growth in the sector.

## Notice

Herefordshire Council is seeking PR support to deliver a creative, innovative and engaging visitor economy focussed campaign in the autumn 2021 and spring 2022. Following the successful delivery of a previous campaign between July 2021 and July 2022 we are now seeking a PR agency to work alongside marketing and media buying agencies (subject to separate tenders) to deliver the next phase of the campaign. NOTE: THIS IS AN AWARD NOTICE FOR A QUOTATION EXERCISE UNDERTAKEN WITH A LIMITED NUMER OF SUPPLIERS (8) IN LINE WITH THE COUNCIL'S CONTRACT PROCEDURE RULES.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/fcc644b0-d89b-40f6-aa35-6055d7769108 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Aug 2021 |
| Submission deadline | 9 Aug 2021 |
| Future notice date | Not specified |
| Award date | 10 Aug 2021 |
| Contract period | 11 Aug 2021 - 31 Mar 2022 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | HEREFORDSHIRE COUNCIL |
| Locality | HEREFORD |
| Post town | Hereford |
| Postcode | HR4 0LE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG11 Herefordshire, County of |
| Local authority | Herefordshire, County of |
| Electoral ward | Widemarsh |
| Westminster constituency | Hereford and South Herefordshire |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | TRAVEL TONIC |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security
- 92 - Recreational, cultural and sporting services

### Codes

- 79300000 - Market and economic research; polling and statistics
- 79400000 - Business and management consultancy and related services
- 79900000 - Miscellaneous business and business-related services
- 92000000 - Recreational, cultural and sporting services

## Release History

- 19 Aug 2021 at 08:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/fcc644b0-d89b-40f6-aa35-6055d7769108

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/fcc644b0-d89b-40f6-aa35-6055d7769108
  19th August 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.herefordshire.gov.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-075a8e26-52a4-4b9e-9bbb-ec8a39689a2a.json.