---
title: "Behavioural Insights Call-Off from RM6004"
ocid: "ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MHRA BUYER ORGANISATION"
published: "2021-01-12"
---

# Behavioural Insights Call-Off from RM6004

Buyer: MHRA BUYER ORGANISATION  
Current stage: Award  
OCID: ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e

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## Summary

The Medicines and Healthcare products Regulatory Agency (MHRA) has successfully completed a public procurement process titled "Behavioural Insights Call-Off from RM6004". This contract falls within the market research services industry category and was initiated through a selective procurement method. The contract, valued at £120,000, covers a period from 17 September 2019 to 17 September 2023, with the procurement phase concluding on 29 March 2019. Key delivery locations include the East of England and London, United Kingdom.

This tender presents a significant opportunity for small and medium-sized enterprises (SMEs) specialised in behavioural insights and market research services. Businesses that offer innovative research methodologies and data analysis capabilities will well-position themselves to compete for similar contracts. With the ongoing need for expert advice and support in campaign strategies, companies with a focus on understanding consumer behaviour and data interpretation stand to gain valuable experience and expand their market presence through participation in such projects.

## Notice

The Medicines and Healthcare products Regulatory Agency requires expert behavioural insight advice and support on individual call-off projects/campaigns and appraisal of the options available. The behavioural insight research shall be carried out in accordance with agreed plans and budget. As appropriate, we shall require the interpretation and analysis of data; presentation and reports on the research carried out, data gathered and what this means for campaign plans; and over time, an overview of the data gathered and the emerging key themes and messages the Agency needs to be aware of. We want to use the latest approaches and methodology so that we maintain the robustness and credibility of our award-winning campaigns and communications. Call-Off Contract from CCS Framework Agreement RM6004.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/243d5c2e-de13-473c-a3eb-0bb3195371e3 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Jan 2021 |
| Submission deadline | 29 Mar 2019 |
| Future notice date | Not specified |
| Award date | 29 May 2019 |
| Contract period | 16 Sep 2019 - 17 Sep 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £120,000 |
| Lots value | Not specified |
| Awards value | £120,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MHRA BUYER ORGANISATION |
| Locality | LONDON |
| Post town | East London |
| Postcode | E14 4PU |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI42 Tower Hamlets |
| Local authority | Tower Hamlets |
| Electoral ward | Canary Wharf |
| Westminster constituency | Poplar and Limehouse |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 12 Jan 2021 at 21:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/243d5c2e-de13-473c-a3eb-0bb3195371e3

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/243d5c2e-de13-473c-a3eb-0bb3195371e3
  12th January 2021 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-07bf773f-abf9-4463-a8a6-16a4b426ab8e.json.