--- title: "2024-708 Consumer Media Measure Modelling" ocid: "ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63.json" source: "Contracts Finder" current_stage: "Award" buyer: "AHDB" published: "2024-11-18" --- # 2024-708 Consumer Media Measure Modelling Buyer: AHDB Current stage: Award OCID: ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63.json) ## Summary AHDB has recently awarded a contract titled "2024-708 Consumer Media Measure Modelling" under the market research services category to NielsenIQ. This procurement process is associated with the marketing team’s efforts to measure consumer media for their campaigns, including a new dairy campaign under the "Let's Eat Balanced" (LEB) banner. The largest burst of the campaign will take place in January 2025, utilising various media channels including TV, social media, and in-store media. The procurement method was an open procedure below the threshold, and the contract runs from 9th December 2024 to 8th December 2025. The process was initiated on 22nd August 2024, with a closing tender period ending on 4th October 2024, and the award was made active on 23rd October 2024. This tender presents a significant opportunity for businesses specialising in market research services, especially those experienced in evaluating marketing campaigns across different media channels. Companies that can effectively measure and report on the effectiveness of media in driving retail sales and engagement would find this contract advantageous for business growth. Notably, small and medium enterprises (SMEs) are well-suited for this opportunity, and the awarded contract to NielsenIQ exemplifies the type of specialised expertise that is valued in this procurement process. ## Notice Awarded contract. AHDB's marketing team have done a few consumer media measure studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return to retail sales our campaigns have for our sector products. The last time AHDB did this for dairy was in 2020 for our Milk Your Moments campaign, however AHDB have a new dairy campaign which has not yet been evaluated in this way. Beef, lamb and dairy's 'Let's Eat Balanced' (LEB) celebrates the naturally delicious taste and flavours of British meat and dairy and the role they play as part of a healthy and sustainable balanced diet. There will be separate executions for Beef, Lamb and Dairy under the LEB banner. Dairy would cover multiple categories including milk, cheese and yoghurt within the same adverts. The campaign's largest burst will take place in January 2025. The media plan is not yet finalised but previous AHDB campaigns have used TV, BVOD, YouTube, Social Media (including TikTok, Instagram, Facebook, Pinterest etc), In-store media and more. Examples of the LEB content from 2024 and further examples of our recent Marketing campaigns can be found on the AHDB website. This went out to tender on the 22/8/24 with a closing date of 4/10/24. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9e81f988-862b-4b3d-b1a7-60a7b084a2c7 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Award | ## Dates | Field | Value | | --- | --- | | Publication date | 18 Nov 2024 | | Submission deadline | 4 Oct 2024 | | Future notice date | Not specified | | Award date | 22 Oct 2024 | | Contract period | 9 Dec 2024 - 8 Dec 2025 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £115,000 | | Lots value | Not specified | | Awards value | £115,000 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | TLG West Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | NIELSENIQ | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79310000 - Market research services ## Release History - 18 Nov 2024 at 14:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9e81f988-862b-4b3d-b1a7-60a7b084a2c7 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/9e81f988-862b-4b3d-b1a7-60a7b084a2c7 18th November 2024 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/20ddc362-6978-4cb9-a076-0f1da642d3b6 Redacted contract version_Redacted ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-080364cb-ccc4-403f-a95f-c5c3793bed63.json.