---
title: "Engagement Pilot with The British Army for Reaching the Online Community"
ocid: "ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ARMY COMMERCIAL"
published: "2020-06-08"
---

# Engagement Pilot with The British Army for Reaching the Online Community

Buyer: ARMY COMMERCIAL  
Current stage: Award  
OCID: ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8

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## Summary

The British Army, through its Army Commercial division, has recently completed a procurement process for the "Engagement Pilot with The British Army for Reaching the Online Community", which was awarded to Ayozat Limited. This initiative falls within the communication and multimedia software category and is aimed at enhancing digital engagement with the modern tri-service audience, specifically through platforms popular among younger demographics. The contract, valued at £121,000, is set to commence on 16th June 2020 and will run for 12 months, concluding on 15th June 2021. The procurement method was a direct single tender action due to its positioning below threshold value, with a tender period that ended on 29th May 2020.

This opportunity opens various avenues for SME businesses with expertise in digital communication, multimedia content creation, and social media engagement. Companies skilled in live streaming, digital event management, and producing engaging content tailored for gaming and urban music audiences would be particularly well-suited to participate in similar future competitions. The innovative nature of this project offers potential for growth for suppliers who can deliver unique and interactive content that resonates with the target audience while assisting in recruitment efforts for the British Army.

## Notice

The opportunity to directly and indirectly engage with our MTA using platforms that have a genuine interest to them (twitch, mixer, midwest) and tailoring our messaging by being relevant to them through mediums such as eSports, urban music, Arts, and sports. This will be either by live streaming events involving army gamers or having army messaging at key gaming competitions and by using key influencers from the urban music scene to deliver key messages about "Army confidence" by working with a company that can deliver 4 events in the 12 months on their own platforms including Twitch and Mixer enabling the British Army to engage with the company's established audiences. (1) The opportunity to create army content for adventure training, initial training centres that can be screened on an exclusive army channel on one of the company's platforms. (2) The Army plays a lot of sport at all levels some of these competitions can be screened to demonstrate the diversity of sporting activity that the Army encourages. (3) Educational content can be created that is fun and relevant that can be screened digitally and on mainstream channels. The opportunity to directly engage with the MTA using digital platforms is a unique opportunity. (4) Deliver British Army content on its platforms and assist with the creation of content specifically directed at the hard to reach MTA to assist in both recruitment and connecting the British Army to society. (5) Deliver the platforms for the Lions League Army Esports league and manage the league structure and streaming live matches on the company's platforms. (6) Deliver ad-hoc productions on to their platforms that will support Army messaging and additional individual cost. (7) All content must be cleared through the correct communications channels. (8) The company will be permitted to use the Army Be The Best Banding on all productions that relate the Army that have been cleared. This was awarded to Ayozat limited for a 12 month pilot, following this, if successful a competition will be launched to run a similar contract.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/df2833b1-06b4-4a9f-9284-cd935a24bb55 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 8 Jun 2020 |
| Submission deadline | 29 May 2020 |
| Future notice date | Not specified |
| Award date | 2 Jun 2020 |
| Contract period | 15 Jun 2020 - 15 Jun 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £121,000 |
| Lots value | Not specified |
| Awards value | £121,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ARMY COMMERCIAL |
| Locality | ANDOVER |
| Post town | Salisbury |
| Postcode | SP11 8HJ |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ36 Central Hampshire |
| Local authority | Test Valley |
| Electoral ward | Andover Millway |
| Westminster constituency | North West Hampshire |
| Delivery location | TLK South West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | AYOZAT |

## CPV Codes

### Divisions

- 32 - Radio, television, communication, telecommunication and related equipment
- 48 - Software package and information systems

### Codes

- 32000000 - Radio, television, communication, telecommunication and related equipment
- 48500000 - Communication and multimedia software package

## Release History

- 8 Jun 2020 at 09:17 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/df2833b1-06b4-4a9f-9284-cd935a24bb55

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/df2833b1-06b4-4a9f-9284-cd935a24bb55
  8th June 2020 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-08625696-aa7c-44b8-bb12-0e1e618b12b8.json.