--- title: "Regional Tourism Pilot Project" ocid: "ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WEST OF ENGLAND COMBINED AUTHORITY" published: "2019-04-03" --- # Regional Tourism Pilot Project Buyer: WEST OF ENGLAND COMBINED AUTHORITY Current stage: Tender OCID: ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e.json) ## Summary The West of England Combined Authority is seeking tenders for the "Regional Tourism Pilot Project," aimed at enhancing regional tourism through a strategic approach. This procurement falls under the administrative services related to tourism affairs category and encompasses the South West region of England, specifically Bath & North East Somerset, Bristol, North Somerset, and South Gloucestershire. The tender period is set to end on 1 May 2019, with the project anticipated to commence on 1 June 2019 and run until 31 March 2020. The total estimated value of the contract is £100,000. This tender presents significant growth opportunities for businesses specialising in tourism marketing, itinerary creation, or administrative services related to tourism. Small and medium enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) will find this an accessible opportunity, particularly those with expertise in enhancing visitor engagement and promoting regional attractions beyond traditional city-centre offerings. Engaging in this project could enable businesses to contribute to and benefit from the growth of the regional tourism sector. ## Notice The key objective of the Regional Tourism Pilot Project is to act as a proof of concept to demonstrate the value of taking a regional approach to promoting the region to visitors. Learning from this project will be used to inform the development of a regional response to the Tourism Sector Deal. Detailed performance indicators will be agreed as part of the procurement process but are expected to include: * Increase in visitor numbers, particularly focused on shoulder months, and length of stay across the region * Increase in online travel agent bookings for regional visits during campaign periods * Overall increase in online engagement, e.g. Website visits, content downloaded The final project approach will be agreed as part of the procurement process, but West of England will expect the exercise to include the following activities as a minimum: * Identification of key target market(s), which might include leisure visitors, business visitors and explore international/UK/local markets * Creation and promotion of new regional itineraries for these markets that: o look further than city-centre visits and include other regional attractions such as Aerospace Bristol, coastal areas, market towns and rural attractions o enable individual places and assets to be promoted as part of a wider itinerary * Development of targeted promotional material / approaches to reach target markets, including online content * Identification and implementation of opportunities for private sector funding/investment to support on-going marketing activities The scope of the pilot project will focus on activity carried out in the West of England Local Enterprise Partnership area of Bath & North East Somerset, Bristol, North Somerset and South Gloucestershire. We expect the proof of concept to clearly demonstrate the benefits of a strategic and co-ordinated approach to delivery across the region. Additional information: RFQ Documents can be found at: https://www.supplyingthesouthwest.org.uk/ Project Number is DN402005 ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b7bb8978-091e-4c9b-b472-d06ab9fdab54 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not applicable | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 3 Apr 2019 | | Submission deadline | 1 May 2019 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 31 May 2019 - 31 Mar 2020 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £100,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WEST OF ENGLAND COMBINED AUTHORITY | | Locality | BRISTOL | | Post town | Bristol | | Postcode | BS1 6ER | | Country | England | | ITL 1 | TLK South West (England) | | ITL 2 | TLK5 West of England | | ITL 3 | TLK51 Bristol, City of | | Local authority | Bristol, City of | | Electoral ward | Lawrence Hill | | Westminster constituency | Bristol East | | Delivery location | TLK South West (England) | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services ### Codes - 75125000 - Administrative services related to tourism affairs ## Release History - 3 Apr 2019 at 12:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/b7bb8978-091e-4c9b-b472-d06ab9fdab54 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/b7bb8978-091e-4c9b-b472-d06ab9fdab54 3rd April 2019 - Opportunity notice on Contracts Finder ## Notice URLs - https://www.supplyingthesouthwest.org.uk/ - https://www.westofengland-ca.org.uk/ ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0886e648-14a1-4bbe-b88c-4ad87e7dff0e.json.