--- title: "Behavioural Change Assessment for the Environment Baselining Pilot" ocid: "ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35.json" source: "Contracts Finder" current_stage: "Tender" buyer: "AHDB" published: "2025-02-10" --- # Behavioural Change Assessment for the Environment Baselining Pilot Buyer: AHDB Current stage: Tender OCID: ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35.json) ## Summary The Agriculture and Horticulture Development Board (AHDB), located in Coventry, is inviting tenders for a project titled "Behavioural Change Assessment for the Environment Baselining Pilot" under the industry category of services incidental to agricultural production. This tender aims to evaluate the effectiveness of data, knowledge, and other factors in driving behaviour change on farms within four levy sectors: Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork. The procurement stage is currently at the tender phase, with a closing date for submissions set for 12 noon on 27 March 2025. The contract period for the successful supplier will commence on 23 June 2025 and conclude on 31 March 2030, with the project involving an estimated budget of £120,000 GBP. The procurement method being used is an open procedure below threshold. This tender represents a significant business opportunity for suppliers with expertise in behaviour change assessments within the agricultural sector. Companies that can develop and implement effective evaluation frameworks for understanding and measuring changes in farm management practices will find this tender particularly relevant. Small and medium-sized enterprises (SMEs) are specifically encouraged to compete. With the project’s extensive geographical reach, covering areas including the British Overseas Territories, Channel Islands, Europe, Isle of Man, and the rest of the world, participating in this contract could enhance business presence and reputation on an international scale. ## Notice AHDB requires one supplier to assess the extent to which data, knowledge and other factors can drive behaviour change on farms for its Environment Baselining Pilot. AHDB are seeking a supplier who has a track record of delivering behaviour change assessments/evaluations within the agriculture sector, primarily for the four levy sectors supported by AHDB/QMS namely, Dairy, Beef and Lamb, Cereals and Oilseeds, and Pork. There will be 3 main areas of consideration within the scope of this tender: * Understanding what drives farm management practice choices on farm. * Understanding of the drivers/motivation (together with challenges and barriers) for change * Measuring change - what are the actions that the 170 farmers intend to implement, and which ones are actioned, together with their impact. AHDB requires a supplier who can develop and implement an evaluation/assessment framework for the Environment Baselining Pilot. Closing date is by 12 noon on 27 March 2025 The electronic address at which the Procurement Documents have been made directly available by AHDB by electronic means is https://defra-family.force.com/s/Welcome. This is AHDB's e-Sourcing portal. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/0ff3ac6b-2a86-408d-8f0e-1285074d8ce8 | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 10 Feb 2025 | | Submission deadline | 27 Mar 2025 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 22 Jun 2025 - 31 Mar 2030 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £120,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | AHDB | | Locality | COVENTRY | | Post town | Coventry | | Postcode | CV3 4PE | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire | | ITL 3 | TLG13 Warwickshire CC | | Local authority | Warwick | | Electoral ward | Cubbington & Leek Wootton | | Westminster constituency | Kenilworth and Southam | | Delivery location | Not specified | ## CPV Codes ### Divisions - 77 - Agricultural, forestry, horticultural, aquacultural and apicultural services ### Codes - 77110000 - Services incidental to agricultural production ## Release History - 10 Feb 2025 at 16:33 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/0ff3ac6b-2a86-408d-8f0e-1285074d8ce8 - 10 Feb 2025 at 15:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/24b95473-a921-427b-98aa-3cffe62cf2fa ## Documents - https://www.contractsfinder.service.gov.uk/Notice/0ff3ac6b-2a86-408d-8f0e-1285074d8ce8 10th February 2025 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/24b95473-a921-427b-98aa-3cffe62cf2fa 10th February 2025 - Opportunity notice on Contracts Finder ## Notice URLs - https://defra-family.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0a4a9e8b-f60c-4650-813a-68ca0d9b2f35.json.