---
title: "Advertising Bus Shelter Provision and Free- Standing Advertising Unit Provision"
ocid: "ocds-b5fd17-0a60573e-3ac2-41fe-9761-7b624105e463"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0a60573e-3ac2-41fe-9761-7b624105e463"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0a60573e-3ac2-41fe-9761-7b624105e463.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0a60573e-3ac2-41fe-9761-7b624105e463.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SUNDERLAND CITY COUNCIL"
published: "2021-10-20"
---

# Advertising Bus Shelter Provision and Free- Standing Advertising Unit Provision

Buyer: SUNDERLAND CITY COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-0a60573e-3ac2-41fe-9761-7b624105e463

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## Summary

Sunderland City Council is conducting a procurement process for the "Advertising Bus Shelter Provision and Free-Standing Advertising Unit Provision," aimed at enhancing revenue through advertising. The procurement, categorised under advertising services, is currently at the Award stage, with the tender period having concluded on 10 September 2021. The contract is intended to commence on 29 September 2021 and will run until 28 September 2031. This open procedure allows tenderers to bid for one or both of the project's two separate lots, with specific revenue targets set for each lot: £100,000 annually for Bus Shelter Advertising and £50,000 for Free-Standing Advertising Units. The project is located in the North East region of the United Kingdom.

This tender presents significant opportunities for advertising agencies and service providers looking to expand their operations in the public sector. Businesses that specialise in advertising solutions, installation, and maintenance of advertising structures would be particularly well-suited to compete in this process. With a sole supplier arrangement and the potential for long-term contracts, companies focusing on innovative advertising strategies may find substantial growth prospects within this framework, especially those that can deliver services efficiently and meet the Council's revenue expectations.

## Notice

Sunderland City Council (the Council) is seeking to increase and maximise its revenue streams through Bus Shelter and Free-Standing Unit advertising, provision will be procured on a Concession basis. In order to open the market, provide competition and achieve best value, advertising via Bus Shelter provision and Free-Standing Advertising Units (FSAU's) will be procured under 2 separate lots as detailed below: * Lot 1 - Advertising Bus Shelter Provision * Lot 2 - Free-Standing Advertising Units Provision Each Lot will be evaluated and awarded independently and will operate on a sole supplier basis. Tenderers may bid for one or both Lots. Each Lot will include advertising alongside the supply, installation and maintenance of equipment. Under this procurement the Council has set a minimum per annum revenue target of: * Advertising Bus Shelter: PS100,000 * FSAU's: PS50,000

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/06737da1-7e39-4782-9e14-da0f6d6ceaf4 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Tender, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Oct 2021 |
| Submission deadline | 10 Sep 2021 |
| Future notice date | Not specified |
| Award date | 17 Oct 2021 |
| Contract period | 18 Oct 2021 - 18 Oct 2031 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £6,950,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SUNDERLAND CITY COUNCIL |
| Locality | SUNDERLAND |
| Post town | Sunderland |
| Postcode | SR2 7SN |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC44 Sunderland |
| Local authority | Sunderland |
| Electoral ward | St Michael's |
| Westminster constituency | Sunderland Central |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CLEAR CHANNEL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 20 Oct 2021 at 07:14 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/06737da1-7e39-4782-9e14-da0f6d6ceaf4
- 4 Aug 2021 at 08:21 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/5d5aa892-3741-4a80-9fb9-eaa580a32e5a
- 16 Jul 2021 at 15:06 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/cf6d13f5-72fe-4c85-b14b-5707b5459c6f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/06737da1-7e39-4782-9e14-da0f6d6ceaf4
  20th October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/5d5aa892-3741-4a80-9fb9-eaa580a32e5a
  4th August 2021 - Opportunity notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/cf6d13f5-72fe-4c85-b14b-5707b5459c6f
  16th July 2021 - Opportunity notice on Contracts Finder

## Notice URLs

- http://www.sunderland.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0a60573e-3ac2-41fe-9761-7b624105e463. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0a60573e-3ac2-41fe-9761-7b624105e463.json.