--- title: "Audience Strategy Development - Call Off Contract" ocid: "ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf.json" source: "Contracts Finder" current_stage: "Award" buyer: "THE NATIONAL ARCHIVES" published: "2017-08-21" --- # Audience Strategy Development - Call Off Contract Buyer: THE NATIONAL ARCHIVES Current stage: Award OCID: ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf.json) ## Summary The National Archives is seeking a supplier for the "Audience Strategy Development - Call Off Contract" aimed at enhancing their Audience Engagement Strategy. This contract, covering the period from 14th August 2017 to 31st July 2019, has a maximum value of £100,000 excluding VAT. The procurement is currently in the Award stage, having been published on 23rd June 2017, with a tender period that concluded on 20th July 2017. The service falls into the category of recreational, cultural, and sporting services, located in Richmond, England. This opportunity presents significant potential for businesses specialising in audience engagement, strategy development, and cultural sector research. Companies with proven experience in audience segmentation, digital engagement, and both quantitative and qualitative research methodologies will be particularly well-suited to respond to this tender. Collaboration with data analysts and a demonstrable understanding of cultural institutions’ needs will enhance competitiveness, allowing for impactful contributions to The National Archives' goals of audience growth and public engagement. ## Notice We wish to appoint a single Supplier to a no minimum commitment call-off contract covering the period 14th August 2017 - 31st July 2019, to work with us to embed and develop further our Audience Engagement Strategy and segmentation. Through quantitative and qualitative research amongst the variety of public audiences represented in our segmentation, the appointed Supplier will help deepen our understanding of the audience segments and how to engage with them. The appointed Supplier will transform the data into insights and recommendations to enable us to develop our Audience Strategy, inform our public engagement programme, and achieve our goal of growing our public audience. Areas of work required by the appointed Supplier may include, but will not necessarily be limited to,: measuring and evaluating the impact of the Audience Strategy; collaborating with our data analyst supplier to connect any audience data with our Single Customer View (SCV) dataset; and deepening understanding of The National Archives' online audiences and digital engagement. We require the appointed Supplier to have demonstrable experience of the following areas in the cultural sector: - audience strategy - audience segmentation - concept testing (for example, of exhibitions or campaign design) - digital engagement and online audiences - quantitative and qualitative research methodologies In addition, we require the appointed Supplier to have extensive industry knowledge that can be drawn upon to make comparisons with other cultural institutions. We would also like to understand applicants' experience of: - formative and summative evaluation of exhibitions - other audiences in the cultural sector and their needs and modes of engagement, such as Education and Learning, and Community and Outreach audiences The appointed Supplier will be expected to identify research needs and propose projects to help us develop and move forward with our Audience Strategy, as well as respond to specific research briefs issued by The National Archives. The appointed Supplier will be required to work closely with TNA's Customer Insight Officer. The call-off contract will be valid until 31st July 2019 and will cover all work up to a maximum value of PS100,000 excluding VAT. Potential Suppliers should note that a contract award will not represent a commitment or obligation by The National Archives to commission work totalling this value in the time period, but rather that work may be commissioned with the awarded Supplier up to a maximum value of PS100,000 over the course of the contract period. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/f8514532-ffb1-4b38-bdbe-6fa39820785f | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Not Specified | | Procurement method details | Not applicable | | Tender suitability | SME | | Awardee scale | Large | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Aug 2017 | | Submission deadline | 20 Jul 2017 | | Future notice date | Not specified | | Award date | 10 Aug 2017 | | Contract period | 21 Aug 2017 - 31 Jul 2019 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | Not specified | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | THE NATIONAL ARCHIVES | | Locality | RICHMOND | | Post town | Twickenham | | Postcode | TW9 4DU | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI7 Outer London - West and North West | | ITL 3 | TLI75 Hounslow and Richmond upon Thames | | Local authority | Richmond upon Thames | | Electoral ward | Kew | | Westminster constituency | Richmond Park | | Delivery location | Not specified | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | THE AUDIENCE AGENCY | ## CPV Codes ### Divisions - 92 - Recreational, cultural and sporting services ### Codes - 92000000 - Recreational, cultural and sporting services ## Release History - 21 Aug 2017 at 10:09 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/f8514532-ffb1-4b38-bdbe-6fa39820785f - 7 Jul 2017 at 09:50 - TenderAmendment - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2f27b3da-b17e-4590-9072-93c7fa8d30db - 23 Jun 2017 at 10:53 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2f27b3da-b17e-4590-9072-93c7fa8d30db ## Documents - https://www.contractsfinder.service.gov.uk/Notice/f8514532-ffb1-4b38-bdbe-6fa39820785f 21st August 2017 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/2f27b3da-b17e-4590-9072-93c7fa8d30db 7th July 2017 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/d05b6572-7c0b-4389-ae2b-ec9dbf9835e1 ITT - https://www.contractsfinder.service.gov.uk/Notice/Attachment/2767218c-de50-42e7-8f09-f0b77637d832 Q&A Document ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0aaec595-b721-4226-a774-db2cfc2d9fdf.json.