---
title: "GB-Glasgow: Google Analytics 360"
ocid: "ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "STUDENT LOANS COMPANY"
published: "2026-01-15"
---

# GB-Glasgow: Google Analytics 360

Buyer: STUDENT LOANS COMPANY  
Current stage: Award  
OCID: ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264.json)

## Summary

The Student Loans Company, based in Glasgow, has completed the procurement process for a 12-month subscription to Google Analytics 360, targeting the information technology services industry. This contract, valued at £45,960, was awarded to Merkle UK One Limited. The procurement method was not specified, but it falls under the main category of services. The contract period runs from 1 January 2025 to 31 December 2025, covering the region of Scotland in the United Kingdom. The procurement stage was initially set to be complete by 12 December 2024, with the award notice being published on 19 December 2024. On 15 January 2026, an extension was invoked for an additional 12 months, highlighting the ongoing opportunity for continuous supplier engagement.

This tender presents significant opportunities for businesses operating in the IT services sector, particularly large-scale organisations similar to Merkle UK One Limited, which could effectively manage and execute subscription-based technology services. Moreover, entities that are classified as voluntary, community, and social enterprises (VCSEs) may find this type of tender especially suitable, given the procurement preferences indicated by the buying organisation. Engaging in such contracts can bolster business growth by expanding service offerings and establishing long-term partnerships with governmental agencies, like the Student Loans Company.

## Notice

NOTE: This notice was updated on 15 January 2026 for the following reason: invoking 12 month extension to existing contract.(12 month subscription to Google Analytics 360)

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/2a99b02c-6029-4dfb-b0b9-3585aeac9022 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Not specified |
| Tender suitability | VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 15 Jan 2026 |
| Submission deadline | 5 Dec 2024 |
| Future notice date | Not specified |
| Award date | 12 Dec 2024 |
| Contract period | 1 Jan 2025 - 31 Dec 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £45,960 |
| Lots value | Not specified |
| Awards value | £45,960 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | STUDENT LOANS COMPANY |
| Locality | GLASGOW |
| Post town | Glasgow |
| Postcode | G5 8DF |
| Country | Scotland |
| ITL 1 | TLM Scotland |
| ITL 2 | TLM3 West Central Scotland |
| ITL 3 | TLM32 Glasgow City |
| Local authority | Glasgow City |
| Electoral ward | Govan |
| Westminster constituency | Glasgow South West |
| Delivery location | TLM Scotland |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK ONE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72222300 - Information technology services

## Release History

- 15 Jan 2026 at 09:50 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2a99b02c-6029-4dfb-b0b9-3585aeac9022
- 19 Dec 2024 at 11:20 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/2a99b02c-6029-4dfb-b0b9-3585aeac9022

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/2a99b02c-6029-4dfb-b0b9-3585aeac9022
  15th January 2026 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=911239699
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0ac1afd7-92e9-42fc-a4c7-318c47066264.json.