---
title: "Geospatial nudges for hypothetical Sustainable Farming Incentive (SFI) funding agreement"
ocid: "ocds-b5fd17-0acc7891-0eb3-411a-86e2-bd37cd4eb529"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0acc7891-0eb3-411a-86e2-bd37cd4eb529"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0acc7891-0eb3-411a-86e2-bd37cd4eb529.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0acc7891-0eb3-411a-86e2-bd37cd4eb529.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA"
published: "2025-02-14"
---

# Geospatial nudges for hypothetical Sustainable Farming Incentive (SFI) funding agreement

Buyer: DEFRA  
Current stage: Award  
OCID: ocds-b5fd17-0acc7891-0eb3-411a-86e2-bd37cd4eb529

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## Summary

The Department for Environment, Food & Rural Affairs (Defra) has completed the award stage of a public procurement contract for the project titled "Geospatial nudges for hypothetical Sustainable Farming Incentive (SFI) funding agreement." This project falls under the industry category of Research and Development services and related consultancy services (CPV 73000000). Defra, based in London (postcode SW1P 4DF), initiated the tender with the procurement method specified as a call-off from a framework agreement. The tender period ended on 13th December 2024, with the contract period scheduled from 20th December 2024 to 28th May 2025. The total contract value is £99,886 GBP, awarded to the Behavioural Insights Team.

This tender offers significant opportunities for businesses specialising in research, development, and consultancy services related to geospatial data, agri-environment schemes, and environmental sustainability. Companies with expertise in behavioural analysis and environmental advisory services are well-suited to compete in similar future tenders. By participating, businesses can leverage this project to showcase their expertise, secure governmental contracts, and contribute to the UK's ambitious environmental targets. The awarded project aims to support farmers in managing the English landscape to enhance biodiversity, carbon sequestration, and pollution reduction, providing a critical growth area for businesses in the environmental sector.

## Notice

The British Government is committed to a broad range of ambitious environmental targets, set out in primary legislation. To meet these targets, the English landscape will need to be managed in certain specific ways. Agri-environment schemes (AES) are an important tool for encouraging farmers to adopt & continue management practices that encourage biodiversity, sequester carbon, & reduce pollution; the structure & content of these schemes in the UK was, until recently, subject to the European Union's Common Agricultural Policy (CAP). Following the UK's exit from the EU, England was no longer subject to the CAP - creating the opportunity for major reforms to AES in England. A new suite of schemes - known collectively as Environmental Land Management (ELM) - have been designed for England, to help farmers & other land managers deliver our ambitious environmental targets. ELM includes three schemes - the Sustainable Farming Incentive (SFI), Countryside Stewardship (CS) & Landscape Recovery (LR). While LR operates according to a collaborative bidding process, SFI & CS allow individual farmers & land managers to apply for funding & access technical guidance to support land management actions that deliver environmental outcomes. SFI covers actions that are easy to deliver & broadly applicable across a wide variety of farm types, with the aim of delivering mass uptake amongst most of the farming population. CS, by contrast, exists to fund more environmentally ambitious, technically specialised actions that need to be spatially targeted. Spatial targeting is a process which enables a system to indicate to customers which actions are likely to be particularly environmentally beneficial for a given piece of land. There are significant pressures to ensure that land is used for the optimum purpose - such as the balance between the desire to maintain food production at current levels, & to dramatically increase carbon storage & biodiversity - & so achieving optimum spatial targeting of high-value agri-environmental options on the land where they will deliver the greatest benefit is a key priority. Currently, farmers access the expertise needed to site actions from a variety of sources: such as private or state-funded advice, or through reading technical guidance that is available on gov.uk. Advice is expensive - either for farmers or for the taxpayer - while written guidance is complicated, & time-consuming to read. The evaluation of live iterations of CS show that uptake of more ambitious options is low, with most farmers choosing less ambitious options that are more familiar, & therefore easier to incorporate into a business plan and carry out. Furthermore, farmers have provided significant amounts of negative feedback about the application process of CS - which involves scrolling through a long, unstructured list of hundreds of options, listed in order of publication - which they say is time-consuming, complicated, and confusing.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9ca85962-1eed-4d53-b34c-3ebc13c3c3cf |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Feb 2025 |
| Submission deadline | 13 Dec 2024 |
| Future notice date | Not specified |
| Award date | 13 Feb 2025 |
| Contract period | 20 Dec 2024 - 28 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £99,886 |
| Lots value | Not specified |
| Awards value | £99,886 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 4DF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS TEAM |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 14 Feb 2025 at 13:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9ca85962-1eed-4d53-b34c-3ebc13c3c3cf

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9ca85962-1eed-4d53-b34c-3ebc13c3c3cf
  14th February 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/15352691-d422-444c-a930-bbc5bf93cb3f
  v4 150125 Behavioural Science CAT 3_Redacted

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0acc7891-0eb3-411a-86e2-bd37cd4eb529. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0acc7891-0eb3-411a-86e2-bd37cd4eb529.json.