---
title: "GB-London: CreativeXR Programme Evaluation"
ocid: "ocds-b5fd17-0b05d61e-3d9c-4faf-9a83-b33fdc981de4"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0b05d61e-3d9c-4faf-9a83-b33fdc981de4"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0b05d61e-3d9c-4faf-9a83-b33fdc981de4.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0b05d61e-3d9c-4faf-9a83-b33fdc981de4.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "ARTS COUNCIL ENGLAND"
published: "2021-04-21"
---

# GB-London: CreativeXR Programme Evaluation

Buyer: ARTS COUNCIL ENGLAND  
Current stage: Tender  
OCID: ocds-b5fd17-0b05d61e-3d9c-4faf-9a83-b33fdc981de4

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## Summary

The CreativeXR Programme Evaluation tender, initiated by Arts Council England, is currently open for submissions. This procurement, classified under research and development services, is located in London, UK. The tender period concludes on 14th May 2021. The evaluation aims to assess the impact of the CreativeXR programme on creative teams and the immersive creative sector, driven by a partnership between Digital Catapult and Arts Council England. The contract has an anticipated value of £50,000, with a minimum bid requirement of £25,000.

This tender presents significant growth opportunities for small and medium enterprises (SMEs) and creative innovators skilled in developing immersive technologies such as virtual, augmented, and mixed reality. Businesses experienced in content creation, cultural experiences, and innovative storytelling will be particularly well-suited to compete for this contract, allowing them to showcase their capabilities and contribute to the advancement of the UK’s creative industries.

## Notice

CreativeXR (the programme) is an innovation accelerator programme designed for small businesses, creative innovators, and arts & culture organisations capable of producing immersive content. The programme gives the opportunity to experiment with immersive technologies (virtual reality, augmented reality and mixed reality) to create new experiences for and from the arts and culture sectors. Delivered in partnership, Digital Catapult and Arts Council England (the Partners) launched CreativeXR in September 2017, driven by the common mission of enabling new forms of content innovation and support for future-proofing the UK creative industries. To date the programme has invested approximately PS3.2m to support the UK's creative immersive sector, with this being used to both run the programme and award the funding. This includes PS20,000 for each team for their prototype, with a limited amount of further funding to support 2-5 projects per year with production funding. These are virtual, augmented, and mixed reality experiences, which include artistic performances, cultural experiences (including those inspired by museum, gallery, library, or heritage experiences), new forms of storytelling (fiction and non-fiction) and new forms of interactive entertainment. Arts Council England and Digital Catapult are seeking to commission an experienced evaluator to deliver an external and independent evaluation of the CreativeXR programme. The evaluation will have the following main outputs: *Evaluation of the Creative XR programme against the aims and objectives of the Partners. In particular it will: -assess the impact on the individual creative teams from a skills and business development perspective -assess the impact achieved by the programme and funded projects on the immersive creative sector more broadly *Make recommendations and provide learning to the Partners to support potential future iterations of the programme, including an assessment of whether the original rationale for making an intervention at R&D and production phases of developing content still holds. *Supporting the development of a longitudinal evaluation framework for the programme, building on the work Digital Catapult has already started and making recommendations for its development. Additional information: The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7bc0a3e6-9519-4d47-8622-e2c983ae6e51 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 21 Apr 2021 |
| Submission deadline | 14 May 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 May 2021 - 20 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ARTS COUNCIL ENGLAND |
| Locality | LONDON |
| Post town | Central London |
| Postcode | WC1B 3HF |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI36 Camden |
| Local authority | Camden |
| Electoral ward | Bloomsbury |
| Westminster constituency | Holborn and St Pancras |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 21 Apr 2021 at 10:35 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/7bc0a3e6-9519-4d47-8622-e2c983ae6e51

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7bc0a3e6-9519-4d47-8622-e2c983ae6e51
  21st April 2021 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-GB-London:-CreativeXR-Programme-Evaluation/FA57M79HU2
  Please follow this link to view the notice.

## Provenance

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