---
title: "Media Plurality Online: Attention to News on Social Media"
ocid: "ocds-b5fd17-0babfcbe-a225-4718-a1d4-417adc91d6e5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0babfcbe-a225-4718-a1d4-417adc91d6e5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0babfcbe-a225-4718-a1d4-417adc91d6e5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0babfcbe-a225-4718-a1d4-417adc91d6e5.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2023-10-05"
---

# Media Plurality Online: Attention to News on Social Media

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-0babfcbe-a225-4718-a1d4-417adc91d6e5

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## Summary

The procurement process titled "Media Plurality Online: Attention to News on Social Media" was successfully completed by OFCOM, a UK-based organisation located in London. This procurement falls under the research services industry category, with a contract value of £45,360. The procurement method used was a limited Competitive quotation, with the tender period ending on 14th August 2023 and the contract running from 4th September to 30th November 2023.

This tender awarded to Lumen Research Ltd offers opportunities for small and medium enterprises (SMEs) to engage in conducting an online experiment to analyse the impact of news content placement on users' attention. Businesses involved in research services, particularly those focusing on media influence and online behaviour, are well-suited to compete for this contract. The emphasis on social media and news consumption habits makes this tender attractive for companies looking to explore digital media dynamics and contribute to ensuring media plurality in society.

## Notice

Media plurality is the cornerstone of a well-functioning democratic society in which citizens are exposed to a wide range of viewpoints from a variety of different sources, and where any one media owner, or voice, does not have too much influence over public opinion and the political agenda. Ofcom's current statutory duties in this area include securing and maintaining a sufficient plurality of providers of different TV and radio services. Ofcom also has a duty to periodically review the operation of the media ownership rules listed under section 391 of the Communications Act 2003. Since these duties were introduced in 2003, the way that people access news and information has changed significantly. The importance of online news sources has grown dramatically, driving changes in our consumption habits - particularly among younger people - while social media, search engines and news aggregators are increasingly acting as intermediaries between news content and consumers. Our research to date found that a large percentage of people now get their news from social media. We want to understand what influence social media have over the news diets of their users. In this study, we are interested in finding out how much they can influence the attention users pay to news content. To do this we wish to commission a research partner to undertake an online experiment and provide a report to Ofcom which shows the impact that the placement and prominence of news content has on the amount of attention received from users.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/16fa87e8-874c-4c73-b2d7-e8374df3276e |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 5 Oct 2023 |
| Submission deadline | 14 Aug 2023 |
| Future notice date | Not specified |
| Award date | 3 Sep 2023 |
| Contract period | 3 Sep 2023 - 30 Nov 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £45,360 |
| Lots value | Not specified |
| Awards value | £45,360 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LUMEN RESEARCH |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 5 Oct 2023 at 10:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/16fa87e8-874c-4c73-b2d7-e8374df3276e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/16fa87e8-874c-4c73-b2d7-e8374df3276e
  5th October 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0babfcbe-a225-4718-a1d4-417adc91d6e5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0babfcbe-a225-4718-a1d4-417adc91d6e5.json.