---
title: "Online Advertising Pathways"
ocid: "ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2025-11-12"
---

# Online Advertising Pathways

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7

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## Summary

The procurement process titled "Online Advertising Pathways" was initiated by Ofcom, located in London, United Kingdom. This tender, classified under the industry category of Market Research Services (CPV code 79310000), sought to support Ofcom's new responsibilities under the Online Safety Act, specifically to combat online paid-for fraudulent advertising. The procurement process was conducted through competition via the Ofcom Market Research Framework Agreement. The tendering phase concluded on 10th September 2025, with the contract period spanning from 14th October 2025 to 31st March 2026. This award is valued at £61,366 GBP.

This opportunity presented significant growth potential for businesses involved in market research, specifically those providing innovative solutions for online safety and fraud prevention. The tender was particularly suitable for Small and Medium-sized Enterprises (SMEs) and Voluntary, Community and Social Enterprises (VCSEs), showcasing Ofcom's commitment to inclusivity in contract awards. Selecting Jigsaw Research Ltd, an SME based in London, as the supplier underscores the viability for similarly scaled enterprises to compete for contracts of this nature, encouraging market participation from a diverse range of providers.

## Notice

With the passage of the Online Safety Act, Ofcom have new responsibilities to help make online services safer for all users, including overseeing how online services fulfil their duties about tackling fraud. Ofcom is not the only body with a key role in tacking fraud, however, and we are working together with other public bodies that have statutory responsibilities to investigate and prevent fraud, alongside industry and consumer bodies. This research is a part of a wider programme of work being conducted by Ofcom into understanding online advertising pathways and how to combat online paid for fraudulent advertising. This will feed into a Fraudulent Advertising Code of Practice which is planned to be published for consultation in May 2026.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/62e68185-cf3b-478f-bfd5-f6d3d3550b58 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Not Specified |
| Procurement method details | Other - Competition via Ofcom Market Research Framework Agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 12 Nov 2025 |
| Submission deadline | 10 Sep 2025 |
| Future notice date | Not specified |
| Award date | 13 Oct 2025 |
| Contract period | 13 Oct 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £61,366 |
| Lots value | Not specified |
| Awards value | £61,366 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | JIGSAW RESEARCH |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79310000 - Market research services

## Release History

- 12 Nov 2025 at 12:23 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/62e68185-cf3b-478f-bfd5-f6d3d3550b58

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/62e68185-cf3b-478f-bfd5-f6d3d3550b58
  12th November 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0bd1ca9f-7c1f-455c-a5aa-1964bb6953d7.json.