---
title: "Contract Award Notice"
ocid: "ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "MINISTRY OF DEFENCE"
published: "2025-09-26"
---

# Contract Award Notice

Buyer: MINISTRY OF DEFENCE  
Current stage: Award  
OCID: ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba.json)

## Summary

The Ministry of Defence has completed a direct procurement process through a single tender action for direct marketing services, with additional consideration for marketing management consultancy services. The contract, valued at £1,000,000, was awarded as a result of this process, which falls below the threshold for competitive tendering. The procurement, classified under the services category, is intended for delivery across multiple regions, including the British Overseas Territories, Channel Islands, Europe, Isle of Man, and the wider United Kingdom. The award was made to Wavemaker, and the contract is set to run from 1st September 2025 to 31st March 2027. Key dates in the process include the tender period ending on 29th August 2025 and the award publication on 26th September 2025.

This contract presents substantial opportunities for large-scale businesses capable of providing comprehensive direct and consultancy marketing services. Although geared towards larger operations like Wavemaker, the nature of the service and geographic reach can encourage smaller enterprises to strategise partnerships or subcontracting opportunities with more established firms. The Ministry of Defence's involvement signifies a potential for robust, sustained business growth for those capable of meeting the logistical and strategic marketing demands implied by such a widespread service delivery. This is a promising opportunity for businesses skilled in large-scale service provision, especially those with a capacity to manage multiple delivery points across diverse regions.

## Notice

Contract Award Notice

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cbdb85b5-f24d-4ef3-8757-2e9fde0ae558 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 26 Sep 2025 |
| Submission deadline | 29 Aug 2025 |
| Future notice date | Not specified |
| Award date | 18 Sep 2025 |
| Contract period | 31 Aug 2025 - 31 Mar 2027 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,000,000 |
| Lots value | Not specified |
| Awards value | £1,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | MINISTRY OF DEFENCE |
| Locality | PORTSMOUTH |
| Post town | Portsmouth |
| Postcode | PO2 8BY |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ3 Hampshire and Isle of Wight |
| ITL 3 | TLJ31 Portsmouth |
| Local authority | Portsmouth |
| Electoral ward | Nelson |
| Westminster constituency | Portsmouth North |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WAVEMAKER |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342100 - Direct marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 26 Sep 2025 at 13:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cbdb85b5-f24d-4ef3-8757-2e9fde0ae558

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cbdb85b5-f24d-4ef3-8757-2e9fde0ae558
  26th September 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e7611c55-1d5f-4863-b7b9-3b08562d2f61
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0bdd11ef-79d6-428e-bebb-437051b452ba.json.