---
title: "Media Planning, buying and attribution"
ocid: "ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "POST OFFICE LIMITED"
published: "2022-02-02"
---

# Media Planning, buying and attribution

Buyer: POST OFFICE LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70

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## Summary

The Post Office Limited has recently completed a procurement process for "Media Planning, buying and attribution" services. This public procurement falls under the advertising and marketing services industry and primarily aims to enhance the Post Office's media strategy for various channels, including TV, radio, and digital platforms. The contract, valued at £65 million with a minimum value of £12.5 million, began on 31st August 2021 and has the potential to extend until 30th August 2026. This was achieved through a selective procurement method, specifically a competitive procedure with negotiation that involved suppliers meeting predetermined criteria.

This tender presents significant opportunities for growth, particularly for businesses specialising in media planning, advertising consultancy, and marketing analytics. Companies experienced in providing integrated media solutions and those capable of delivering innovative attribution modelling could find advantageous openings to collaborate with the Post Office. The contract's extensive reach across the UK and beyond also highlights the potential for firms to engage in large-scale advertising projects that could bolster their portfolios and visibility in the marketplace.

## Notice

Contract award - Media Planning and Buying services to help the Post Office identify and select the best media channels in which to place its marketing activity for brand/propositions, products and services and manage and deliver the media buying aspect of those channels and the provision of any relevant tools (including reporting tools). The channels currently include AV (Audio Visual such as TV), Radio, OOH (Out of Home), Print, Digital, Social, PPC, and Influencer and Media Partnerships. Attribution modelling including econometrics to accurately measure the impact of marketing activity on key performance metrics. The models will support marketing planning and campaign optimisation improving overall marketing performance to drive greater efficiencies and return on investment Additional information: The contract is for 2 years but has the option to be extended for up to 3 one year periods, therefore total potential contract end date is 2026

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6b60b418-4985-4695-a505-698346c56811 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Competitive procedure with negotiation (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 2 Feb 2022 |
| Submission deadline | 30 Aug 2021 |
| Future notice date | Not specified |
| Award date | 30 Aug 2021 |
| Contract period | 30 Aug 2021 - 30 Aug 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £65,000,000 |
| Lots value | Not specified |
| Awards value | £12,500,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | POST OFFICE LIMITED |
| Additional buyers | MEDIUS SOFTWARE LIMITED |
| Locality | LONDON |
| Post town | Central London |
| Postcode | EC2Y 9AQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI43 Haringey and Islington |
| Local authority | Islington |
| Electoral ward | Bunhill |
| Westminster constituency | Islington South and Finsbury |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CARAT |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services
- 79341000 - Advertising services
- 79341100 - Advertising consultancy services
- 79341200 - Advertising management services
- 79341400 - Advertising campaign services

## Release History

- 2 Feb 2022 at 15:28 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6b60b418-4985-4695-a505-698346c56811
- 20 Jan 2022 at 17:10 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6b60b418-4985-4695-a505-698346c56811

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6b60b418-4985-4695-a505-698346c56811
  2nd February 2022 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0c080c25-11ad-4d01-8992-b2da1d8add70.json.