--- title: "BTA1500 - Global Airline Partner Framework Agreement" ocid: "ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1.json" source: "Contracts Finder" current_stage: "Tender" buyer: "VISITBRITAIN / VISITENGLAND" published: "2021-06-21" --- # BTA1500 - Global Airline Partner Framework Agreement Buyer: VISITBRITAIN / VISITENGLAND Current stage: Tender OCID: ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1.json) ## Summary The procurement process is initiated by VisitBritain / VisitEngland, focusing on establishing a global partnership through the "BTA1500 - Global Airline Partner Framework Agreement." This framework aims to enhance British tourism through a collaboration with an International Airline Carrier, with a total project value of up to £27 million over the duration of the contract. The tender is currently in the active planning stage, with a submission deadline set for 21 July 2021, and the contract period running from 10 August 2021 to 9 August 2022. This opportunity falls under the administrative services related to tourism affairs category and is located in London, UK. This tender presents significant growth opportunities for businesses in the airline sector, particularly those capable of contributing to tourism marketing and collaborative campaigns. Companies that specialise in international air travel, marketing, or tourism services would be well-placed to compete, especially those able to invest a minimum of £1 million in co-branded marketing efforts. This partnership intends to increase visitor numbers to Britain, enhancing market share through joint initiatives, making it an appealing opportunity for established and innovative firms alike. ## Notice VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible. VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives. The Airline Carrier will contribute a minimum of PS1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs. A maximum of PS4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain's contribution is dependent on annual internal and governmental approvals. The value of the framework agreement (if all extension options are exercised) is PS27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at PS4.5m per year. To register for this opportunity and to access the tender documentation, please use the following link: https://visitbritain.force.com/s/Welcome ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/754ce280-5c81-4869-8ba2-8fb9068d77bf | | Notice type | Tender Notice | | Procurement type | Framework | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (above threshold) | | Tender suitability | Not specified | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 21 Jun 2021 | | Submission deadline | 21 Jul 2021 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 9 Aug 2021 - 9 Aug 2022 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £27,000,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | VISITBRITAIN / VISITENGLAND | | Locality | VICTORIA, LONDON | | Post town | South West London | | Postcode | SW1W 0BD | | Country | England | | ITL 1 | TLI London | | ITL 2 | TLI3 Inner London - West | | ITL 3 | TLI35 Westminster and City of London | | Local authority | Westminster | | Electoral ward | St James's | | Westminster constituency | Cities of London and Westminster | | Delivery location | TLI London | ## CPV Codes ### Divisions - 75 - Administration, defence and social security services ### Codes - 75125000 - Administrative services related to tourism affairs ## Release History - 21 Jun 2021 at 14:54 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/754ce280-5c81-4869-8ba2-8fb9068d77bf ## Documents - https://www.contractsfinder.service.gov.uk/Notice/754ce280-5c81-4869-8ba2-8fb9068d77bf 21st June 2021 - Opportunity notice on Contracts Finder ## Notice URLs - https://visitbritain.force.com/s/Welcome ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0c89d9ec-40a6-47c3-8142-fd1a6c11b9d1.json.