---
title: "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups"
ocid: "ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "NEWCASTLE UNIVERSITY"
published: "2021-07-30"
---

# (NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups

Buyer: NEWCASTLE UNIVERSITY  
Current stage: Award  
OCID: ocds-b5fd17-0d9bc7aa-00de-4c5e-8669-3b0ee2e73361

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## Summary

Newcastle University has initiated a tender titled "(NU/1589-33) Agency Support to undertake a segmentation research project for Widening Participation student groups." This procurement falls under the services industry category, specifically focusing on market research and consultancy. The contract, valued at £29,000, is expected to support the university's efforts in understanding the needs of under-represented student groups, including Low Participation Neighbour students, White Working-Class Males, and Black, Asian, and minority ethnic students. The procurement method used was a selective approach through a restricted procedure, with the contract period scheduled from 28 July 2021 to 9 September 2021.

This tender presents significant opportunities for businesses, particularly those specialising in market research, student engagement, and communications strategies. Companies that focus on understanding diverse demographics and have experience in higher education outreach will find this contract suitable. Additionally, small and medium enterprises (SMEs) may have an advantage as they are identified as suitable for participating in this procurement process, allowing them to contribute innovative solutions to advance Widening Participation initiatives.

## Notice

Newcastle University would like to commission a market research agency to undertake a segmentation project of its Widening Participation students. We would like to better understand the needs of three of these under-represented groups and how we can embed an evidence-led approach to: - targeting - tailored initiatives to support progression to higher education - communications pre-entry (messages, themes and channels) - communications post-entry (messages, themes and channels) - support throughout their degree - campaign messaging and adaptability per audience. Our primary campaign tagline is 'Build your new' Our primary target groups for Widening Participation are: - Low Participation Neighbour students (defined at POLAR 4 Quintile) - White Working-Class Males (WWCM) - Black, Asian and minority ethnic students (BAME) - Mature Students - Disabled Students - Care Leavers For this piece of research, we would like the successful agency to focus on: 1. Low Participation Neighbour students 2. Black, Asian and minority ethnic students (BAME) 3. Care Leavers (sample size is small here and we me take a partnership approach to increase the sample size) n

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/6d5a51dd-f695-4a00-ac16-9587000b3af6 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 30 Jul 2021 |
| Submission deadline | 16 Jul 2021 |
| Future notice date | Not specified |
| Award date | 25 Jul 2021 |
| Contract period | 27 Jul 2021 - 9 Sep 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £29,000 |
| Lots value | Not specified |
| Awards value | £28,260 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | NEWCASTLE UNIVERSITY |
| Locality | NEWCASTLE |
| Post town | Newcastle upon Tyne |
| Postcode | NE1 7RU |
| Country | England |
| ITL 1 | TLC North East (England) |
| ITL 2 | TLC4 Northumberland, Durham and Tyne & Wear |
| ITL 3 | TLC43 Tyneside |
| Local authority | Newcastle upon Tyne |
| Electoral ward | Monument |
| Westminster constituency | Newcastle upon Tyne Central and West |
| Delivery location | TLC North East (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CRUNCH DMC |

## CPV Codes

### Divisions

- 48 - Software package and information systems
- 72 - IT services: consulting, software development, Internet and support
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 48480000 - Sales, marketing and business intelligence software package
- 48481000 - Sales or marketing software package
- 72210000 - Programming services of packaged software products
- 72212480 - Sales, marketing and business intelligence software development services
- 72212481 - Sales or marketing software development services
- 79000000 - Business services: law, marketing, consulting, recruitment, printing and security
- 79342000 - Marketing services
- 79413000 - Marketing management consultancy services

## Release History

- 30 Jul 2021 at 09:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/6d5a51dd-f695-4a00-ac16-9587000b3af6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/6d5a51dd-f695-4a00-ac16-9587000b3af6
  30th July 2021 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://www.ncl.ac.uk

## Provenance

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