---
title: "West Midlands Visitor Survey 2024 - AWARD"
ocid: "ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING"
published: "2024-08-09"
---

# West Midlands Visitor Survey 2024 - AWARD

Buyer: WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING  
Current stage: Award  
OCID: ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235)  
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## Summary

The West Midlands Growth Company Ltd has awarded a contract for a visitor survey in the West Midlands to XV Insight Ltd. The project, titled "West Midlands Visitor Survey 2024", falls under the category of market research services (CPV: 79310000) and aims to gather comprehensive data on visitor profiles, experiences, and behaviours. The survey will be conducted both on-street and online, targeting the region specified as B4 6AT in the West Midlands, United Kingdom. This project, which utilizes an open procurement process, started on the 5th of August 2024 and will conclude by the 31st of December 2024. The total contract value is £70,228.

This tender presents significant opportunities for businesses specializing in research and data analysis, particularly those capable of managing both fieldwork and online data collection methods. SMEs (Small and Medium-sized Enterprises) are especially suitable to compete for such contracts, which can aid in their growth by expanding their portfolio and demonstrating their expertise in handling large-scale research projects. The insights gathered from this survey are vital for shaping regional economic strategies, making this a high-impact opportunity for firms involved in market research, consultancy, or economic research services.

## Notice

The West Midlands Growth Company (WMGC) has a requirement to appoint a sole provider to conduct a visitor survey to understand the profile, experience, and behaviour of visitors to the West Midlands region. The aim of this project is to provide market intelligence on the profile and demographics of visitors to the West Midlands, their motivation to visit, sources of information they have used to research and plan their trip, the most popular and well used aspects of the area's visitor offer, visitor satisfaction and visitor expenditure. The project outputs are required to inform regional and local visitor economic strategy, positioning and tactics in its work to promote and develop the Visitor Economy as required via its Service Level Agreement with local councils. The sucessful supplier is expected to undertake an on-street and an on-line visitor survey.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/daf7f2e8-4336-4ed0-be9a-711a7b108e27 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Aug 2024 |
| Submission deadline | 3 Jul 2024 |
| Future notice date | Not specified |
| Award date | 4 Aug 2024 |
| Contract period | 4 Aug 2024 - 31 Dec 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £70,228 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WEST MIDLANDS GROWTH COMPANY LTD E-TENDERING |
| Locality | WEST MIDLANDS |
| Post town | Birmingham |
| Postcode | B4 6AT |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Ladywood |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | XV INSIGHT |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services
- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 73110000 - Research services
- 73210000 - Research consultancy services
- 73300000 - Design and execution of research and development
- 79310000 - Market research services
- 79311400 - Economic research services

## Release History

- 9 Aug 2024 at 14:24 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/daf7f2e8-4336-4ed0-be9a-711a7b108e27

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/daf7f2e8-4336-4ed0-be9a-711a7b108e27
  9th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0da082be-2c3e-4584-ba62-d153f996c235.json.