---
title: "GB-London: Research to provide an overview of the online advertising sector"
ocid: "ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT"
published: "2019-03-20"
---

# GB-London: Research to provide an overview of the online advertising sector

Buyer: DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT  
Current stage: Award  
OCID: ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93

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## Summary

The procurement process is managed by the Department for Digital, Culture, Media and Sport, and pertains to the project titled "Research to provide an overview of the online advertising sector". This initiative falls within the research services industry category and is based in London, UK. The tender was conducted through an open procedure, successfully concluding on 1st November 2018, with a contract award value of £63,750. The contract period is from 5th November 2018 to 18th December 2018.

This tender presents valuable opportunities for businesses specialising in research and analytical services, particularly those with expertise in the online advertising sector. Companies that can efficiently analyse and provide insights into market dynamics, supply chain processes, and data movement will find themselves well-positioned to compete for similar contracts in the future. This type of work is ideal for larger firms with the capacity to deliver comprehensive studies, as well as consultancy firms that have strong links to digital marketplaces.

## Notice

We are interested in an overview of the online advertising sector, outlining the key players at each stage of the supply chain and their business models. Further, we are seeking robust analysis of the movement of money, data, and content through the online advertising supply chain, including but not limited to how each pound spent by an advertiser breaks down in different scenarios, what service each actor in the chain provides in return for their fees, and how audience/user data flows through the supply chain in the various targeting methods.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/d8c7b663-b99f-4d8a-a250-a386d9dc6afb |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 20 Mar 2019 |
| Submission deadline | 1 Nov 2018 |
| Future notice date | Not specified |
| Award date | 1 Nov 2018 |
| Contract period | 5 Nov 2018 - 18 Dec 2018 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £63,750 |
| Lots value | Not specified |
| Awards value | £63,750 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1A 2BQ |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | PLUM CONSULTING LONDON |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 20 Mar 2019 at 14:30 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/d8c7b663-b99f-4d8a-a250-a386d9dc6afb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/d8c7b663-b99f-4d8a-a250-a386d9dc6afb
  20th March 2019 - Awarded contract notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=384942233
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0e11fed8-d62a-4e5f-9d82-9e4f9be8db93.json.