---
title: "DRCF Gen-AI Consumer Research"
ocid: "ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "OFCOM"
published: "2024-12-19"
---

# DRCF Gen-AI Consumer Research

Buyer: OFCOM  
Current stage: Award  
OCID: ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024

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## Summary

The buying organisation, OFCOM, has completed the procurement process for the contract titled "DRCF Gen-AI Consumer Research" in the industry category of research services. This project aims to enhance the understanding of consumer awareness and the perceptions of risks and benefits associated with Gen-AI technology. The procurement took place in London, United Kingdom, and the contract was awarded to Thinks Insight and Strategy (Britain Thinks) Limited on 18th November 2024. The contract began on 27th November 2024 and will continue until 30th April 2025. The procurement method used was a selective, restricted procedure above the threshold, and the total contract value is £77,700.

This tender presents significant opportunities for businesses involved in research services, particularly those capable of providing in-depth consumer insights regarding emerging technologies. Small and medium-sized enterprises (SMEs) specializing in market research and data analysis would find this tender particularly relevant. Engaging in such contracts with prominent organisations like OFCOM can help businesses expand their portfolios and establish themselves as industry leaders in the Gen-AI research domain.

## Notice

This contract award notice is for research services to increase the understanding of consumer awareness, perceptions of risks and benefits, current and future usage of Gen-AI.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7e340960-c5cb-47a0-99f0-18f319eb685c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 Dec 2024 |
| Submission deadline | 9 Oct 2024 |
| Future notice date | Not specified |
| Award date | 18 Nov 2024 |
| Contract period | 27 Nov 2024 - 30 Apr 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £77,700 |
| Lots value | Not specified |
| Awards value | £77,700 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | OFCOM |
| Locality | LONDON |
| Post town | South East London |
| Postcode | SE1 9HA |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI4 Inner London - East |
| ITL 3 | TLI44 Lewisham and Southwark |
| Local authority | Southwark |
| Electoral ward | Borough & Bankside |
| Westminster constituency | Bermondsey and Old Southwark |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | THINKS INSIGHT AND STRATEGY (BRITAIN THINKS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73110000 - Research services

## Release History

- 19 Dec 2024 at 14:32 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7e340960-c5cb-47a0-99f0-18f319eb685c

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7e340960-c5cb-47a0-99f0-18f319eb685c
  19th December 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0e660d32-7956-4c80-8e82-102d8dc42024.json.