---
title: "Consumer Lifestyle and Data Analytics Solution and Related Services"
ocid: "ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ROYAL BERKSHIRE FIRE & RESCUE SERVICE"
published: "2024-06-11"
---

# Consumer Lifestyle and Data Analytics Solution and Related Services

Buyer: ROYAL BERKSHIRE FIRE & RESCUE SERVICE  
Current stage: Award  
OCID: ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752.json)

## Summary

The Royal Berkshire Fire and Rescue Service, in collaboration with Buckinghamshire and Milton Keynes Fire Authority, awarded a contract to Experian Ltd for a project titled "Consumer Lifestyle and Data Analytics Solution and Related Services". The procurement falls under the services category and involves acquiring updated demographic and consumer data for properties within specific areas. The contract was awarded through a selective procurement method, within the G-Cloud 13 framework. The tender period ended on March 1, 2024, and the contract is set to run from April 1, 2024, to March 31, 2028.

This tender presents an opportunity for businesses providing database software packages and data-acquisition systems to engage with the Royal Berkshire Fire and Rescue Service and related authorities. The project aims to support risk assessment, prevention, protection, and response activities. Small and medium-sized enterprises (SMEs) are deemed suitable for participation, aligning with the contracting authority's preference. Businesses with expertise in data analytics and services related to fire risk prevention activities would find this tender well-suited for their growth aspirations.

## Notice

Royal Berkshire Fire and Rescue Service (RBFRS), Buckinghamshire and Milton Keynes Fire Authority (BMKFA) collaborated to award a contract to Experian Ltd to acquire six monthly updated demographic and consumer data for all the residential properties within the services areas of the three Thames Valley Fire and Rescue Services. This information will be used across various service areas in assessing risk in the community and will inform prevention, protection, and response activities. This data will also assist in Data Analysis and Performance Team and Risk/CRMP team to assist them in the identification and prioritising fire risk prevention activities to reduce the number of accidental property fires that place through a range of proactive activities. The Authority utilised G-Cloud 13 framework to award the contract to Experian Ltd.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/5f76d9dd-24e9-4c54-9e46-f2a8a4103d6d |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 11 Jun 2024 |
| Submission deadline | 1 Mar 2024 |
| Future notice date | Not specified |
| Award date | 26 Mar 2024 |
| Contract period | 31 Mar 2024 - 31 Mar 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £125,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ROYAL BERKSHIRE FIRE & RESCUE SERVICE |
| Locality | READING |
| Post town | Reading |
| Postcode | RG31 7SD |
| Country | England |
| ITL 1 | TLJ South East (England) |
| ITL 2 | TLJ1 Berkshire, Buckinghamshire and Oxfordshire |
| ITL 3 | TLJ16 Berkshire West |
| Local authority | West Berkshire |
| Electoral ward | Tilehurst Birch Copse |
| Westminster constituency | Reading West and Mid Berkshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | EXPERIAN |

## CPV Codes

### Divisions

- 48 - Software package and information systems

### Codes

- 48611000 - Database software package
- 48614000 - Data-acquisition system

## Release History

- 11 Jun 2024 at 10:25 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/5f76d9dd-24e9-4c54-9e46-f2a8a4103d6d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/5f76d9dd-24e9-4c54-9e46-f2a8a4103d6d
  11th June 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0e8c3d11-663b-4dd8-9d8b-69a8e59da752.json.