---
title: "AHDB requirements for Social Media activities"
ocid: "ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA NETWORK ETENDERING PORTAL"
published: "2022-10-18"
---

# AHDB requirements for Social Media activities

Buyer: DEFRA NETWORK ETENDERING PORTAL  
Current stage: Award  
OCID: ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114

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## Summary

The AHDB has awarded a contract for Social Media activities to Lux Illuminating Brands Ltd. The contract has a total value of £750,000 and is classified as advertising services. The procurement method was an open procedure, with a tender period ending on July 7, 2022. The contract is effective from October 3, 2022, and has a duration until March 31, 2026. The buying organisation, Defra Network eTendering Portal, is located at AHDB, Stoneleigh Park, Kenilworth, Warwickshire, CV8 2LZ, England.

This opportunity for social media services by AHDB presents a chance for businesses specialising in large-scale social campaigns to engage positively with consumers. The contract duration of 18 months, extendable for two additional periods of 12 months each, provides stability for service providers. Small and medium-sized enterprises (SMEs) in the advertising sector would find this tender particularly suited for their expertise and resources.

## Notice

AWARD - AHDB requires the specialist services of a social media agency to continue to deliver the 'always on' social media activity for AHDB's We Eat Balanced campaign, helping us achieve our goals, whilst ensuring the best return on our levy payers' money. We are looking for a supplier with experience of running large social campaigns that focus on positively influencing consumer attitudes. We Eat Balanced is AHDB's flagship consumer marketing campaign, launched as a pilot in January 2021. The We Eat Balanced social media channels were initially launched to host advertising content for this pilot, but due to the successful results, 'always on' social media activity has since been activated, as well as further large TV-led advertising campaign bursts. AHDB does have an in-house social media team, however they currently do not have enough capacity to support this workstream in full, hence it has so far been outsourced, but it may be brought back in-house in future. Note: although this brief focuses on We Eat Balanced, there's potential for AHDB to also need support for its other social media channels in future. This contract will be initially for 18 months with the option to extend for a further 2 periods of 12 months each Suppliers must register on the Bravo portal in order to gain access to this opportunity and the documents Additional information: AWARDED - Suppliers Instructions How to Express Interest in this Tender and respond to the opportunity 1. Register your company on the eSourcing portal (this is only required once) Browse to the eSourcing Portal: https://defra.bravosolution.co.uk and click the link to register Accept the terms and conditions and click 'continue' Enter your correct business and user details - Note the username you chose and click 'Save' when complete You will shortly receive an email with your unique password (please keep this secure) 2. Express an Interest in the tender Login to the portal with the username/password Click the ITTs Open To All Suppliers' link. (These Invitations to Tender open to any registered supplier) - Click on the relevant ITT to access the content. Click the 'Express Interest' button at the top of the page. This will move the ITT into your 'My ITTs' page. (This is a secure area reserved for your projects only) You can now access any attachments by clicking 'Buyer Attachments' in the 'ITT Details' box 3. Responding to the tender Click 'My Response' under 'ITT Details', you can choose to 'Create Response' or to 'Decline to Respond' (please give a reason if declining) You can now use the 'Messages' function to communicate with the buyer and seek any clarification - Note the deadline for completion, then follow the onscreen instructions to complete the ITT There may be a mixture of online and offline actions for you to perform (there is detailed online help available) You must then submit your reply using the 'Submit Response' button at the top of the page. If you require any further assistance please consult the online help.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/26587b0c-f439-4346-8245-b049662eb3ba |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 18 Oct 2022 |
| Submission deadline | 7 Jul 2022 |
| Future notice date | Not specified |
| Award date | 15 Aug 2022 |
| Contract period | 2 Oct 2022 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £750,000 |
| Lots value | Not specified |
| Awards value | £750,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA NETWORK ETENDERING PORTAL |
| Locality | KENILWORTH, WARWICKSHIRE |
| Post town | Coventry |
| Postcode | CV8 2LZ |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LUX ILLUMINATING BRANDS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 18 Oct 2022 at 08:26 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/26587b0c-f439-4346-8245-b049662eb3ba

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/26587b0c-f439-4346-8245-b049662eb3ba
  18th October 2022 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/cfa31235-27a0-4467-a167-54df7f0dab81
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/3bb49630-8bbf-48a8-b14f-213898ef8e90
  n/a
- https://defra.bravosolution.co.uk/
  Joining instructions

## Notice URLs

- https://defra.bravosolution.co.uk

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0e8e79b7-ba74-48a4-8bc9-04e03f892114.json.