---
title: "Kantar Purchase and Consumption Data and Analysis"
ocid: "ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEFRA"
published: "2023-03-10"
---

# Kantar Purchase and Consumption Data and Analysis

Buyer: DEFRA  
Current stage: Award  
OCID: ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46

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## Summary

The Department for Environment, Food & Rural Affairs (Defra) has awarded a contract for the provision of data analysis services titled "Kantar Purchase and Consumption Data and Analysis". The procurement process was conducted as a negotiated procedure without prior publication, with a tender period ending on December 14, 2022. The contract period is from February 23, 2023, to May 31, 2023. The contracting authority's address is at 17 Smith Square, Nobel House, London, SW1P 3JR, United Kingdom, demonstrating a focus on analysis services within the data analysis category located in the UK.

This tender presents an opportunity for businesses, especially SMEs and large-scale organizations, involved in data analysis services to grow their market presence and collaborate with the public sector. The project aims to provide insights into food purchases and consumption trends, including alternative protein sources, innovation, and consumer demands in the UK market. Interested businesses should consider their expertise in delivering robust data analysis solutions and their capacity to contribute to understanding emerging trends in the food sector for successful participation in this competitive procurement process.

## Notice

Defra require robust data on food purchases and consumption and how this is changing in a rapidly evolving policy environment. Recent inflation is leading to changes in food purchases and consumption for different groups of people. Moreover, in an era where there remains a high degree of concern over rising obesity and poor nutrition, there is a focus on households' shopping baskets. The UK has also seen a growing interest in alternative protein sources to traditional animal-based proteins, as consumers seek alternatives to traditional animal-based proteins. Innovation has led to an acceleration in novel food production and recent research has outlined how these products have the potential to dramatically transform the UK food system. With rapid developments in this field, including significant support from private investors and industry, there is a critical need to fully understand the size, growth potential and opportunity for the UK market, including trends in consumer demand and uptake. At present, there is limited research in this area, which this project aims to address.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b4e5d6e6-3cc0-4ab3-bbfd-e9f463376aae |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Negotiated procedure without prior publication (above threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 10 Mar 2023 |
| Submission deadline | 14 Dec 2022 |
| Future notice date | Not specified |
| Award date | 23 Feb 2023 |
| Contract period | 23 Feb 2023 - 31 May 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £748,536 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEFRA |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | KANTAR |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72316000 - Data analysis services

## Release History

- 10 Mar 2023 at 11:44 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b4e5d6e6-3cc0-4ab3-bbfd-e9f463376aae

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b4e5d6e6-3cc0-4ab3-bbfd-e9f463376aae
  10th March 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/e125379a-57f4-4e33-89e3-c0ea3038d96d
  Kantar - 2021_Short_Form_Contract_draft_Purchase_Consumption_data_share - Final agreed version_signed_for redaction1_Redacted_final

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0eb8a5da-5645-4dc5-9058-3e08cc15be46.json.