---
title: "Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land"
ocid: "ocds-b5fd17-0ec03203-33fe-44c9-b674-32d8cb42faf8"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0ec03203-33fe-44c9-b674-32d8cb42faf8"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0ec03203-33fe-44c9-b674-32d8cb42faf8.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0ec03203-33fe-44c9-b674-32d8cb42faf8.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS"
published: "2025-03-28"
---

# Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land

Buyer: DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS  
Current stage: Award  
OCID: ocds-b5fd17-0ec03203-33fe-44c9-b674-32d8cb42faf8

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## Summary

The Department for Environment, Food & Rural Affairs (DEFRA) has completed the award stage of the procurement process titled "Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land". This tender falls under the social research services category and aims to conduct experiments within the Choice Architecture Test (CAT) series to improve regulatory compliance in environmental land management. The awarded contract's duration is from 6th February 2025 to 2nd May 2025, with key project areas covering the British Overseas Territories, Channel Islands, Europe, Isle of Man, the United Kingdom, and other parts of the world. The procurement method was selective, utilising a call-off from a framework agreement, with the tender initially closing on 20th February 2024.

This tender provides significant growth opportunities for businesses involved in social research services, particularly those with expertise in environmental management and regulatory compliance. The experiment's focus on object-oriented nudges and digital literacy can attract companies that specialise in behavioural analysis, digital tools, and land stewardship. With a budget of £49,777, both small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) can benefit from this contract, leveraging their skills to enhance environmental quality agreements. Verian Group UK Ltd was awarded this contract, highlighting opportunities for similar firms to engage in future tenders within DEFRA's framework.

## Notice

This experiment is part of our Choice Architecture Test (CAT) series. We have already conducted two tests, CAT 1 and CAT 2, with a third (CAT 3) and fourth (CAT 4) in progress. This will be our fifth test (CAT 5). * CAT 1: tested the effect of defaults on a hypothetical Sustainable Farming Incentive (SFI) application. Results showed a statistically significant increase in the environmental quality of the agreement generated through defaults compared to the current SFI application design. * CAT 2: tested the effect of defaults and guided selection on a hypothetical Countryside Stewardship (CS) mid-tier application. Results for CAT 2 also showed defaults being effective. Compared to the current CS mid-tier design & some aspects of guided selection tested during the experiment, defaults led to more spatially targeted actions being chosen (the primary outcome of the experiment) by farmers, that might indicate higher quality environmental agreements . * CAT 3: will test the effect of geospatial functionality (i.e. presenting guidance on spatial priorities visually) & offering a default totaliser (that shows the potential financial reward for choosing options) on a hypothetical SFI application. Similar to CAT 1, statistical analysis will be conducted to gauge whether results show an improvement in the environmental quality of the agreement compared to the current SFI application design. * CAT 4: will test the effect of offering defaults with farmers who find it difficult to access and use digital tools and services, (i.e. those with low 'digital literacy'), to assess whether findings from CAT 1 & CAT 2 are consistent for these farmers, as well as their more digitally adept counterparts.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b77939a8-5249-4f30-a3ca-ed1508ccc03a |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME, VCSE |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Mar 2025 |
| Submission deadline | 20 Feb 2024 |
| Future notice date | Not specified |
| Award date | 13 Feb 2025 |
| Contract period | 6 Feb 2025 - 2 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £49,777 |
| Lots value | Not specified |
| Awards value | £49,777 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3JR |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | VERIAN GROUP |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 28 Mar 2025 at 19:19 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b77939a8-5249-4f30-a3ca-ed1508ccc03a

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b77939a8-5249-4f30-a3ca-ed1508ccc03a
  28th March 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/87d91aac-2b06-4106-b170-ffa7c818577b
  CAT 5_Testing Object-Oriented Nudges for Regulatory Compliance in Environmental Land_Redacted

## Provenance

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