--- title: "Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier" ocid: "ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671.json" source: "Contracts Finder" current_stage: "Tender" buyer: "WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED" published: "2022-04-20" --- # Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier Buyer: WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED Current stage: Tender OCID: ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0f901cae-9d27-4d48-be62-8d387e391671.json) ## Summary The WWF-UK (World Wide Fund for Nature) Trading Limited is currently seeking proposals for a contract titled "Digital & Content (Email Marketing) Request for Proposal for Asset Creation Supplier." This procurement falls under the services industry category, specifically focusing on communication and multimedia software packages. The tender is in the planning stage, with the submission deadline set for 10 May 2022. The contract period will commence on 19 May 2022 and last until 19 May 2023. Interested suppliers should note that the proposed budget ranges from £40,000 to £60,000 and the project must be conducted within the United Kingdom. This tender presents a valuable opportunity for businesses that specialise in email marketing strategies, database services, and systems consultancy. Companies capable of providing software solutions for dynamic content creation, along with those offering training and ongoing support, would be particularly well-suited to compete. Given the explicit focus on increasing supporter engagement and maximising channel revenue, firms possessing innovative technical capabilities and a strong customer service ethos are encouraged to consider this proposal as a means to expand their market presence and collaborate with a leading environmental organisation. ## Notice Background - Email Marketing Strategy To deliver targeted, informative, and relevant key messages to supporters at their optimum level of engagement. Our key impact goals are to: * Deepen relationships with supporters * Maximise supporter value * Retain commitment What are we wanting to achieve with dynamically created assets for our emails? * To increase channel revenue. * To grow our active supporter database, this will include retaining actively engaged supporters and acquisition. * To increase conversions and engagement for all our database. Background - Proposal for Asset Creation Supplier Budget range: PS40 - 60K The chosen supplier will be able to work with us in the following way: * Provide licences for multiple users * Support package (30hrs min, to include production and technical support. Onboarding training, strategy and planning sessions and ongoing training QA, testing) * Connect with ESP (Adestra) * Platform allows for WWF-UK to create intelligent creative applications ("Applications") that combine content, data, and business logic. The term "Communication" means any email message, web page, display advertisement, mobile message (in-app message, message inbox or push notification) or other communication that is sent, displayed, targeted, created or customized through use of the Services. (Such as polls, countdown calendars, dynamic banners) * Platform if applicable will supply a creative tag, which WWF-UK can embed within the communication. Applications generate intelligent creative each time the affected Communication is opened or viewed, as applicable. WWF-UK can modify the content, data, and logic of an Application at any time. WWF-UK may create an unlimited number of Applications in Communications up to its Maximum Allotment per channel. * WWF-UK should be responsible for final creative assets (Including image files, URLs and custom fonts) * WWF-UK will determine applicable business logic for each application set-up * The platform must also include an analytics dashboard which provides advanced analytics relating to the Platform and performance of Applications. ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/35f99965-58d3-4bee-a7ac-cac073b2f6fc | | Notice type | Tender Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME, VCSE | | Awardee scale | Not specified | | All stages | Tender | ## Dates | Field | Value | | --- | --- | | Publication date | 20 Apr 2022 | | Submission deadline | 10 May 2022 | | Future notice date | Not specified | | Award date | Not specified | | Contract period | 18 May 2022 - 19 May 2023 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £60,000 | | Lots value | Not specified | | Awards value | Not specified | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Active | | Lots status | Not specified | | Awards status | Not specified | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | WWF-UK (WORLD WIDE FUND FOR NATURE) TRADING LIMITED | | Locality | WOKING | | Post town | Guildford | | Postcode | GU21 4LL | | Country | England | | ITL 1 | TLJ South East (England) | | ITL 2 | TLJ2 Surrey, East and West Sussex | | ITL 3 | TLJ25 West Surrey | | Local authority | Woking | | Electoral ward | Horsell | | Westminster constituency | Woking | | Delivery location | Not specified | ## CPV Codes ### Divisions - 48 - Software package and information systems - 72 - IT services: consulting, software development, Internet and support ### Codes - 48500000 - Communication and multimedia software package - 72220000 - Systems and technical consultancy services - 72250000 - System and support services - 72320000 - Database services - 72330000 - Content or data standardization and classification services ## Release History - 20 Apr 2022 at 11:20 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/35f99965-58d3-4bee-a7ac-cac073b2f6fc ## Documents - https://www.contractsfinder.service.gov.uk/Notice/35f99965-58d3-4bee-a7ac-cac073b2f6fc 20th April 2022 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/9a3f37de-1464-4fa6-854c-61440fa20d1a - https://www.contractsfinder.service.gov.uk/Notice/Attachment/da6fda34-d6c9-436b-8210-650e90733adc - https://www.contractsfinder.service.gov.uk/Notice/Attachment/315f9f04-9227-4f06-8d7c-0a3b54ef864d Please complete the Sustainable Procurement Questionnaire as part of the proposal. ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. 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