---
title: "Google Adwords, Search, Display and Re-targeting ads"
ocid: "ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UNIVERSITY OF BEDFORDSHIRE"
published: "2024-09-09"
---

# Google Adwords, Search, Display and Re-targeting ads

Buyer: UNIVERSITY OF BEDFORDSHIRE  
Current stage: Award  
OCID: ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515.json)

## Summary

The University of Bedfordshire has completed a procurement process to contract Google Ireland Limited for the provision of Google Adwords, Search, Display, and Re-targeting ads. The tender for this service falls under the industry category of "Office and computing machinery, equipment and supplies except furniture and software packages" (CPV Code: 30000000) and "Software package and information systems" (CPV Code: 48000000). The procurement method used was direct single tender action below the threshold, meaning it did not undergo a competitive bidding process. The contract, valued at £101,000, is set to commence on 1st October 2024 and will conclude on 31st July 2025. Key locations associated with this tender include the University’s address in Luton, LU1 3JU.

This tender represents a significant business growth opportunity for firms specialising in digital advertising services, particularly those capable of handling large-scale campaigns. Although this specific contract was awarded through a single tender action, future similar opportunities might be accessible for businesses that provide comprehensive digital advertising solutions, helping to capture substantial traffic and recruitment applications for educational institutions. Companies with expertise in managing high-volume digital ad campaigns and strong performance metrics in the educational sector would be well-suited to compete in similar future procurement processes.

## Notice

Google has a virtual monopoly of the search market, other providers would not deliver the volumes needed for student recruitment. Advertising with Google has proven to be, ref University statistics, the best source of advertising for the Annual Campaign, delivering the greatest volumes of website traffic and ultimately applications

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/af8ce590-cc99-49a5-abeb-b45e24eb18ed |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Sep 2024 |
| Submission deadline | 31 May 2024 |
| Future notice date | Not specified |
| Award date | 8 Sep 2024 |
| Contract period | 30 Sep 2024 - 31 Jul 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £101,000 |
| Lots value | Not specified |
| Awards value | £101,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UNIVERSITY OF BEDFORDSHIRE |
| Locality | LUTON |
| Post town | Luton |
| Postcode | LU1 3JU |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH2 Bedfordshire and Hertfordshire |
| ITL 3 | TLH21 Luton |
| Local authority | Luton |
| Electoral ward | Central |
| Westminster constituency | Luton South and South Bedfordshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | GOOGLE IRELAND |

## CPV Codes

### Divisions

- 30 - Office and computing machinery, equipment and supplies except furniture and software packages
- 48 - Software package and information systems

### Codes

- 30000000 - Office and computing machinery, equipment and supplies except furniture and software packages
- 48000000 - Software package and information systems

## Release History

- 9 Sep 2024 at 14:55 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/af8ce590-cc99-49a5-abeb-b45e24eb18ed

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/af8ce590-cc99-49a5-abeb-b45e24eb18ed
  9th September 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0fadce8b-2e4e-4625-96f8-c131cb822515.json.