---
title: "Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking"
ocid: "ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "H M REVENUE & CUSTOMS"
published: "2023-01-17"
---

# Two-year with a 1y plus 1y extension Defined Term Agreement Campaign Solution Campaign Tracking

Buyer: H M REVENUE & CUSTOMS  
Current stage: Award  
OCID: ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e

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## Summary

The procurement process for the "Two-year Defined Term Agreement Campaign Solution Campaign Tracking" by H M Revenue & Customs has been completed. The contract, valued at £800,000 GBP, was awarded to YOUGOV PLC. The procurement method used was selective, with a tender period ending on November 4, 2022, and a contract period from November 7, 2022, to November 6, 2024. The buying organisation is based in London, England, and the procurement falls under the main procurement category of services.

This tender presents an opportunity for businesses in research and development services and consultancy to engage with HMRC for evaluating advertising effectiveness. The process, initiated as a tender, has now moved into the award stage. Businesses well-suited to bid for similar tenders should be prepared to work with public authorities, provide detailed research services, and demonstrate an understanding of campaign tracking and impact assessment methodologies.

## Notice

We require a research agency to measure the impact of HMRC paid advertising, through campaign tracking. This would include awareness of the campaigns, message take out and action taken/behaviour changed as a result of the advertising. This research is critical in evaluating the advertising's effectiveness in meeting set HMRC objectives and outcomes as well as efficiencey in terms of value for money and return on investment.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cb814d1e-7a77-4c2a-a5df-aa64e5597017 |
| Notice type | Award Notice |
| Procurement type | Dynamic |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a dynamic purchasing system |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 Jan 2023 |
| Submission deadline | 4 Nov 2022 |
| Future notice date | Not specified |
| Award date | 4 Nov 2022 |
| Contract period | 7 Nov 2022 - 6 Nov 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £800,000 |
| Lots value | Not specified |
| Awards value | £800,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | H M REVENUE & CUSTOMS |
| Locality | LONDON |
| Post town | Southend-on-Sea |
| Postcode | SS99 1AA |
| Country | England |
| ITL 1 | TLH East (England) |
| ITL 2 | TLH3 Essex |
| ITL 3 | TLH31 Southend-on-Sea |
| Local authority | Southend-on-Sea |
| Electoral ward | Victoria |
| Westminster constituency | Southend East and Rochford |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | YOUGOV |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 17 Jan 2023 at 09:08 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb814d1e-7a77-4c2a-a5df-aa64e5597017
- 9 Jan 2023 at 13:18 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb814d1e-7a77-4c2a-a5df-aa64e5597017
- 13 Dec 2022 at 14:52 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cb814d1e-7a77-4c2a-a5df-aa64e5597017

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cb814d1e-7a77-4c2a-a5df-aa64e5597017
  17th January 2023 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0fb7bb23-1426-4ea6-a8b8-efc0718a310e.json.