---
title: "Consultancy Standalone Agreement - Customer strategy"
ocid: "ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE CROWN ESTATE"
published: "2025-04-03"
---

# Consultancy Standalone Agreement - Customer strategy

Buyer: THE CROWN ESTATE  
Current stage: Award  
OCID: ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921.json)

## Summary

The Crown Estate has completed a procurement process under the title "Consultancy Standalone Agreement - Customer Strategy," focusing on the business analysis consultancy services industry. The procurement took place in the United Kingdom, and the tender period ended on 3rd February 2025. The contract period began on 4th February 2025 and is scheduled to end on 3rd May 2025. This single tender action, classified as below threshold and following a direct procurement method, was awarded to APRIL STRATEGY LLP.

This tender represents a significant opportunity for businesses specialising in business analysis consultancy services, particularly small and medium-sized enterprises (SMEs). The contract's value of £74,900 can contribute to business growth by expanding market reach and enhancing credibility in public sector engagements. Companies with expertise in strategic advisory services are well-placed to compete in similar future procurement processes.

## Notice

Consultancy Standalone Agreement - Customer strategy

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/21767dfa-ddec-43c0-87b8-54ab6b6cf30f |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Single tender action (below threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 3 Apr 2025 |
| Submission deadline | 3 Feb 2025 |
| Future notice date | Not specified |
| Award date | 3 Feb 2025 |
| Contract period | 4 Feb 2025 - 3 May 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £74,900 |
| Lots value | Not specified |
| Awards value | £74,900 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE CROWN ESTATE |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1Y 4AH |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | APRIL STRATEGY |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72221000 - Business analysis consultancy services

## Release History

- 3 Apr 2025 at 14:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/21767dfa-ddec-43c0-87b8-54ab6b6cf30f

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/21767dfa-ddec-43c0-87b8-54ab6b6cf30f
  3rd April 2025 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0fbb34a1-43c7-4473-a63b-99141913e921.json.