---
title: "A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD"
ocid: "ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "ENGLISH HERITAGE-MARKETING"
published: "2023-12-01"
---

# A MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE 2024-2027 - AWARD

Buyer: ENGLISH HERITAGE-MARKETING  
Current stage: Award  
OCID: ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6

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## Summary

English Heritage is procuring a media buying and channel strategy planning service for the period 2024-2027. This service aims to enhance marketing efforts to achieve 6.5 million total visitors annually. The contract, valued at £13,125,000 GBP, was awarded to McCann Erickson Central Ltd through a selective procurement method. The procurement process started on May 2, 2023, and the contract period is from April 1, 2024, to March 31, 2029, with the delivery address being in Swindon, United Kingdom.

This tender presents an opportunity for businesses in the advertising services industry to engage with English Heritage for channel strategy planning and media buying services. Small and medium-sized enterprises (SMEs) particularly stand to benefit due to the suitability of this procurement for their operations. Businesses looking to provide marketing services at local, regional, and national levels should consider competing in this restricted procedure tender to support English Heritage's marketing efforts and reach their visitor target goals.

## Notice

MEDIA BUYING AND CHANNEL STRATEGY PLANNING SERVICE English Heritage is looking to procure a media buying and channel planning to provide expertise and direct support in the channel planning and buying of media to help achieve 6.5m total visitors from 2024 with an increase annually; The appointed agency will need to provide the following services: 1. Channel neutral, through the line, marketing channel strategy planning and media buying for English Heritage sites and events at local, regional and national level. 2. Optimisation, Evaluation and reporting 3. Account management

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/b38a80ba-df0e-4f17-b147-28479fcc85d6 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 1 Dec 2023 |
| Submission deadline | 2 May 2023 |
| Future notice date | Not specified |
| Award date | 1 Dec 2023 |
| Contract period | 31 Mar 2024 - 31 Mar 2029 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £13,125,000 |
| Lots value | Not specified |
| Awards value | £13,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | ENGLISH HERITAGE-MARKETING |
| Locality | WILTSHIRE |
| Post town | Swindon |
| Postcode | SN2 2EH |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Mannington and Western |
| Westminster constituency | Swindon South |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MCCANN ERICKSON CENTRAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341000 - Advertising services

## Release History

- 1 Dec 2023 at 15:57 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b38a80ba-df0e-4f17-b147-28479fcc85d6
- 1 Dec 2023 at 15:57 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/b38a80ba-df0e-4f17-b147-28479fcc85d6

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/b38a80ba-df0e-4f17-b147-28479fcc85d6
  1st December 2023 - Awarded contract notice on Contracts Finder

## Notice URLs

- https://in-tendhost.co.uk/english-heritage/aspx/Home

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-0fcccbfc-76e3-43e8-b11c-0b1fa8b5a1a6.json.