---
title: "UK SBS CR18145 Business Basics Messaging Trials Insight Partner"
ocid: "ocds-b5fd17-0fefb8c3-35fb-4b5d-9ace-69df73fa0aec"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-0fefb8c3-35fb-4b5d-9ace-69df73fa0aec"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-0fefb8c3-35fb-4b5d-9ace-69df73fa0aec.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-0fefb8c3-35fb-4b5d-9ace-69df73fa0aec.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "UK SHARED BUSINESS SERVICES LIMITED"
published: "2021-05-19"
---

# UK SBS CR18145 Business Basics Messaging Trials Insight Partner

Buyer: UK SHARED BUSINESS SERVICES LIMITED  
Current stage: Award  
OCID: ocds-b5fd17-0fefb8c3-35fb-4b5d-9ace-69df73fa0aec

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## Summary

The UK Shared Business Services Limited is seeking an Insight Partner for the project titled "UK SBS CR18145 Business Basics Messaging Trials." This tender, categorised under research and development services, aims to discover effective communication methods to encourage small and medium enterprises (SMEs) to adopt productivity-enhancing technologies. The main contract period began on 17th December 2018 and concluded on 30th April 2021. The procurement method used was selective, involving a call-off from a framework agreement, with a total contract value of £214,949.50. The location for contract delivery is specified as London, United Kingdom, and the tender period ended on 17th October 2018.

This procurement presents significant opportunities for consultancy firms, particularly those with expertise in behavioural insights and communications strategies aimed at SMEs. Businesses capable of providing innovative messaging solutions and evaluating effectiveness in various contexts will find this tender relevant. SMEs, especially those specialising in research, marketing strategies, and technology implementation, would be well-positioned to compete for this project, leveraging their skills to address the needs outlined by BEIS in this initiative.

## Notice

BEIS had a requirement for work to identify which methods and messengers of communications are most effective at encouraging SMEs to adopt productivity enhancing basic technology and management practices through collaborating with partners. The objectives of this work are to test: * A variety of behaviourally informed messages/interventions * Mode of communication with SMEs (e.g. letters vs emails) * The impact of the Messenger - Government departments, local public sector (e.g. Growth Hubs, LEPs), Business Organisations * Optimal timings for sending messages - end of the financial year, around key sectoral news * Establishing whether it is possible to target less productive firms and what is most effective at targeting less productive firms * Whether the recipient of the message affects the response and whether different recipients respond differently to different messages * Support of wider objectives This requirement was advertised on the CCS RM6004 Behavioural Insights Framework

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/9d02eb43-2148-4076-846a-e2793bc31ab5 |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 19 May 2021 |
| Submission deadline | 17 Oct 2018 |
| Future notice date | Not specified |
| Award date | 12 Nov 2018 |
| Contract period | 17 Dec 2018 - 30 Apr 2021 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £214,949 |
| Lots value | Not specified |
| Awards value | £214,949 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | UK SHARED BUSINESS SERVICES LIMITED |
| Locality | SWINDON |
| Post town | Swindon |
| Postcode | SN2 1FF |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK71 Swindon |
| Local authority | Swindon |
| Electoral ward | Rodbourne Cheney |
| Westminster constituency | Swindon North |
| Delivery location | TLI London |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | BEHAVIOURAL INSIGHTS |

## CPV Codes

### Divisions

- 73 - Research and development services and related consultancy services

### Codes

- 73000000 - Research and development services and related consultancy services

## Release History

- 19 May 2021 at 12:26 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9d02eb43-2148-4076-846a-e2793bc31ab5
- 11 Jan 2019 at 11:45 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/9d02eb43-2148-4076-846a-e2793bc31ab5

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/9d02eb43-2148-4076-846a-e2793bc31ab5
  19th May 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/26d7caca-cfa4-49d5-b256-bca036a44ba1
  CR18145V3 - Contract Variation - Countersigned_Redacted
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/4b700b0a-630e-4500-9df9-85712879f6b9
  CR18145V2 - Contract Variation - Countersigned_Redacted
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/7ca1b122-e24f-4e0c-8243-0d4d483b0158
  CR18145 - Contract Variation - Countersigned_Redacted

## Provenance

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