---
title: "CO2173 Fostering Marketing Services"
ocid: "ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "WILTSHIRE COUNCIL"
published: "2025-04-09"
---

# CO2173 Fostering Marketing Services

Buyer: WILTSHIRE COUNCIL  
Current stage: Award  
OCID: ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40.json)

## Summary

Wiltshire Council has completed the procurement process titled "CO2173 Fostering Marketing Services" within the industry category of Advertising campaign services. The contract, which involves providing digital marketing services to promote Wiltshire Council's fostering initiatives, was awarded to LocalIQ. The contract period extends from 1st April 2025 to 31st March 2026, and the procurement method employed was a restricted procedure. This process was conducted to help recruit more quality foster carers by leveraging various digital channels and traditional media across the United Kingdom, British Overseas Territories, Channel Islands, Isle of Man, Europe, and globally. The tender's value is £50,000, with the award published on 9th April 2025.

This tender offers significant growth opportunities for businesses specialising in digital marketing and advertising services. Agencies experienced in executing comprehensive digital marketing strategies, including social media campaigns, online advertising, and traditional print media, would be well-suited to compete for such contracts. The contract’s focus on innovative and multi-channel marketing to attract foster carers aligns perfectly with businesses ready to showcase their expertise in enhancing public sector communication and recruitment efforts. Sectors that focus on digital transformation and strategic marketing for the public sector will find this tender an excellent fit for their capabilities and growth ambitions.

## Notice

Wiltshire Council's fostering marketing strategy is to recruit as many quality foster carers as possible. We want to increase traffic to our web pages and to people filling in the form to find out more information taking that first step to fostering. Wiltshire Council is seeking a provider to carry out digital marketing across key channels including google and social media including but not limited to Facebook and Instagram, maximising new trends and digital opportunities. The agency will also be required to publish online and hard copies of the council's advertorial, in local newspapers and magazines. There will be regular monitoring to assess the impact of campaigns, sentiment reporting and regular evaluation of the effectiveness of the digital activity to ensure it is 100% effective All the activity is designed to promote Wiltshire Council as the organisation of choice for fostering and is part of the council's wider communications and marketing plan to attract more foster carers each year.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/57f08aa9-660a-461e-a9a4-bc460362ded0 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 9 Apr 2025 |
| Submission deadline | 18 Mar 2025 |
| Future notice date | Not specified |
| Award date | 27 Mar 2025 |
| Contract period | 31 Mar 2025 - 31 Mar 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £50,000 |
| Lots value | Not specified |
| Awards value | £50,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | WILTSHIRE COUNCIL |
| Locality | TROWBRIDGE |
| Post town | Bath |
| Postcode | BA14 8JN |
| Country | England |
| ITL 1 | TLK South West (England) |
| ITL 2 | TLK7 Gloucestershire and Wiltshire |
| ITL 3 | TLK72 Wiltshire |
| Local authority | Wiltshire |
| Electoral ward | Trowbridge Central |
| Westminster constituency | South West Wiltshire |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | LOCALIQ |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79341100 - Advertising consultancy services
- 79341400 - Advertising campaign services

## Release History

- 9 Apr 2025 at 14:05 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/57f08aa9-660a-461e-a9a4-bc460362ded0

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/57f08aa9-660a-461e-a9a4-bc460362ded0
  9th April 2025 - Awarded contract notice on Contracts Finder

## Notice URLs

- http://www.wiltshire.gov.uk/

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1010bb29-6c22-48d1-808a-9e77a1ef8e40.json.