---
title: "2023-657 AHDB PR and Marketing services for Asia"
ocid: "ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "AHDB"
published: "2024-08-28"
---

# 2023-657 AHDB PR and Marketing services for Asia

Buyer: AHDB  
Current stage: Award  
OCID: ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb.json)

## Summary

AHDB has completed its award process for the provision of PR and Marketing services across Asia, particularly targeting beef, lamb, pork, and dairy products. The contract was awarded to SOPEXA JAPON K.K., with a contract value of £2,000,000. The procurement adhered to an open procedure, and the contract term is set to commence on 1st June 2024, spanning two years with options for extension. The initial tender period ended on 9th April 2024. This contract, classified under CPV code 79342000 for Marketing services, focuses on strategic marketing and PR efforts in key Asian markets, with the buying organisation, AHDB, based in Coventry, West Midlands.

This tender presents a lucrative opportunity for businesses specialising in public relations and marketing services, particularly those with expertise in the Asian market. SMEs with strong capabilities in market analysis, strategy development, and multilingual communication are well-suited for this project. Successfully executing this contract could significantly enhance a company's portfolio, demonstrating their capacity to manage high-value, international marketing campaigns for a notable industry player like AHDB.

## Notice

Awarded contract - AHDB intend to procure a Contract to a successful Supplier for the provision PR and Marketing services on behalf of AHDB (principally covering beef, lamb and pork, but also dairy products to a lesser extent) across Asia. The successful supplier/agency will be required to have the expertise and experience to identify the right priority markets and market segments, along with the ability to devise the best local strategy to achieve effective market growth in Asia. The successful supplier/agency must also have the language ability to converse in key target markets across Asia, as well as ensuring value for money for levy payers is provided. The Contract is expected to commence on 3rd June 2024. The initial Contract duration is for 2 years with the option to extend (1+1) via single fixed terms.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/cfb6996e-10b8-4718-8372-793a00d8d4ed |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | SME |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Aug 2024 |
| Submission deadline | 9 Apr 2024 |
| Future notice date | Not specified |
| Award date | 12 May 2024 |
| Contract period | 31 May 2024 - 31 May 2028 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £2,000,000 |
| Lots value | Not specified |
| Awards value | £2,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | AHDB |
| Locality | COVENTRY |
| Post town | Coventry |
| Postcode | CV3 4PE |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG1 Herefordshire, Worcestershire and Warwickshire |
| ITL 3 | TLG13 Warwickshire CC |
| Local authority | Warwick |
| Electoral ward | Cubbington & Leek Wootton |
| Westminster constituency | Kenilworth and Southam |
| Delivery location | TLG West Midlands (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | SOPEXA JAPON |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 28 Aug 2024 at 10:29 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/cfb6996e-10b8-4718-8372-793a00d8d4ed

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/cfb6996e-10b8-4718-8372-793a00d8d4ed
  28th August 2024 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/346e23ce-9348-46da-a3b4-dd78a9066f6c
  Redacted contract 17thJuly24

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-10301f46-74ff-4e74-b18b-32728be3adcb.json.