---
title: "IT087 - CRM Solution for Marketing"
ocid: "ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BIRMINGHAM CITY UNIVERSITY"
published: "2021-03-16"
---

# IT087 - CRM Solution for Marketing

Buyer: BIRMINGHAM CITY UNIVERSITY  
Current stage: Tender  
OCID: ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5.json)

## Summary

The procurement process involves Birmingham City University, which is seeking a new customer relationship management (CRM) system titled "IT087 - CRM Solution for Marketing". The university aims to enhance its communication capabilities with prospective students across various markets, including Home, International, Undergraduate, and Postgraduate. The tender is currently active and falls under the category of sales, marketing, and business intelligence software development services. The tender period closes on 14th April 2021, and the contract will commence from 1st July 2021, running until 30th June 2026. This process is being conducted through a selective or restricted procurement method.

This tender presents significant growth opportunities for businesses specialising in CRM solutions and software development services. Companies that are well-suited to compete include small and medium-sized enterprises (SMEs) with experience in marketing technology, as well as those capable of delivering sophisticated sales and communication tools tailored for educational institutions. The project offers a chance for firms to develop long-term partnerships with a prominent university, potentially leading to additional contracts in the future.

## Notice

Birmingham City University (BCU) uses a customer relationship management (CRM) system to communicate with prospective students, regularly sending content and information to those for whom it has contact details. This tender process aims to secure a new and more sophisticated system, which will significantly extend our current capacity to communicate with, and nurture the interest of, prospective students of all kinds - early enquirers, registrants and attendees of open days, as well as applicants. The system would be applicable to Home, International, UG and PG (including PGR) markets.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/38061ba7-d4e1-4fdb-af23-f9e47f02789b |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | SME |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 16 Mar 2021 |
| Submission deadline | 14 Apr 2021 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 30 Jun 2021 - 30 Jun 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BIRMINGHAM CITY UNIVERSITY |
| Locality | BIRMINGHAM |
| Post town | Birmingham |
| Postcode | B4 7BD |
| Country | England |
| ITL 1 | TLG West Midlands (England) |
| ITL 2 | TLG3 West Midlands |
| ITL 3 | TLG31 Birmingham |
| Local authority | Birmingham |
| Electoral ward | Nechells |
| Westminster constituency | Birmingham Ladywood |
| Delivery location | Not specified |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72212480 - Sales, marketing and business intelligence software development services

## Release History

- 16 Mar 2021 at 07:05 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/38061ba7-d4e1-4fdb-af23-f9e47f02789b

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/38061ba7-d4e1-4fdb-af23-f9e47f02789b
  16th March 2021 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/tenders/UK-UK-Birmingham:-Sales,-marketing-and-business-intelligence-software-development-services./MXCN6944B5
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-11495c9f-a45f-4c08-afff-d5454d8542c5.json.