---
title: "BTA823 European Airline Partnership"
ocid: "ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67.json"
source: "Contracts Finder"
current_stage: "Tender"
buyer: "BRITISH TOURIST AUTHORITY"
published: "2017-07-24"
---

# BTA823 European Airline Partnership

Buyer: BRITISH TOURIST AUTHORITY  
Current stage: Tender  
OCID: ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67.json)

## Summary

The British Tourist Authority is seeking a European airline partner through a selective tender process titled "BTA823 European Airline Partnership". This initiative, classified under administrative services related to tourism affairs, aims to enhance inbound tourism to Britain from key European markets including France, Germany, Spain, Italy, and the Netherlands. The tender was published on 24th July 2017, with a contract period running from 1st August 2017 to 31st July 2020. The total value of the contract is £1.5 million, and the tender period ended on 14th July 2017.

This tender presents significant opportunities for airlines and businesses within the travel industry looking to expand their operations in the European market. Companies with a strong network to Britain and capabilities in data-driven marketing, partnership strategy, and customer engagement would be particularly well-suited to compete. By leveraging owned, earned, and paid channels to connect with target customers, potential bidders can contribute to the growth of tourism while enhancing their own business prospects.

## Notice

VisitBritain is seeking a European airline partner to work with during 2017/18 to grow the inbound tourism market to Britain through an integrated partnership approach from key European markets (for example France, Germany, Spain, Italy & Netherlands). Working with major Gateways we will use data and insight to inform our partnership activity to drive incremental visits to Britain in line with VisitBritain and partner strategies.The activity will encompass many areas including research and insights, route development, welcome to Britain, product development & distribution, content collaboration and marketing campaigns which will impact at every stage of the consumer journey, from inspiration through to consideration and planning and booking to advocacy. The partner should have an extensive network to Britain in the key markets and demonstrate how they will utilise owned, earned and paid channels to reach target customers.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/e1cca5fa-41d8-4f96-938f-d8d21bdf1070 |
| Notice type | Tender Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Restricted procedure |
| Tender suitability | Not specified |
| Awardee scale | Not specified |
| All stages | Tender |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 24 Jul 2017 |
| Submission deadline | 14 Jul 2017 |
| Future notice date | Not specified |
| Award date | Not specified |
| Contract period | 31 Jul 2017 - 31 Jul 2020 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £1,500,000 |
| Lots value | Not specified |
| Awards value | Not specified |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Active |
| Lots status | Not specified |
| Awards status | Not specified |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | BRITISH TOURIST AUTHORITY |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | TLI London |

## CPV Codes

### Divisions

- 75 - Administration, defence and social security services

### Codes

- 75125000 - Administrative services related to tourism affairs

## Release History

- 24 Jul 2017 at 07:12 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/e1cca5fa-41d8-4f96-938f-d8d21bdf1070

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/e1cca5fa-41d8-4f96-938f-d8d21bdf1070
  24th July 2017 - Opportunity notice on Contracts Finder
- https://www.delta-esourcing.com/delta/respondToList.html?noticeId=268834868
  Please follow this link to view the notice.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-11a8339f-fea9-4000-9881-c5c439f25d67.json.