---
title: "Creative Agency Services for the Department for Transport"
ocid: "ocds-b5fd17-120482b3-eba8-4a1b-a737-9d6ebeee1872"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-120482b3-eba8-4a1b-a737-9d6ebeee1872"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-120482b3-eba8-4a1b-a737-9d6ebeee1872.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-120482b3-eba8-4a1b-a737-9d6ebeee1872.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DEPARTMENT FOR TRANSPORT : DEPARTMENT FOR TRANSPORT"
published: "2021-05-17"
---

# Creative Agency Services for the Department for Transport

Buyer: DEPARTMENT FOR TRANSPORT : DEPARTMENT FOR TRANSPORT  
Current stage: Award  
OCID: ocds-b5fd17-120482b3-eba8-4a1b-a737-9d6ebeee1872

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## Summary

The Department for Transport has completed the procurement of Creative Agency Services, valued at £11,400,000, to enhance its communications across various policy areas and audiences. This procurement process, classified under the marketing services category (CPV: 79342000), followed a selective method and was awarded on 18 March 2021, with the contract period running from 2 April 2021 to 1 April 2024. The final tender submission deadline was 8 February 2021, and the services are intended to be delivered within the United Kingdom, including the Isle of Man, Guernsey, and Jersey.

This contract presents significant opportunities for creative agencies focused on marketing services, particularly small and medium-sized enterprises (SMEs) that specialise in campaign strategy, production, and distribution. Agencies with expertise in developing targeted and effective communications strategies would be well-positioned to engage in similar future tenders from the Department for Transport, fostering potential growth and collaborative ventures in public sector projects.

## Notice

This Opportunity has been awarded and is published for Transparency purposes only. The Department for Transport has a requirement for Creative Agency services to support DfT communications with the strategic development, production and distribution of campaign creative across a variety of policy areas and audiences.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/1b5aaf55-e08f-4a6c-aca3-96c00483796e |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | SME |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 17 May 2021 |
| Submission deadline | 8 Feb 2021 |
| Future notice date | Not specified |
| Award date | 18 Mar 2021 |
| Contract period | 1 Apr 2021 - 1 Apr 2024 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £11,400,000 |
| Lots value | Not specified |
| Awards value | £11,400,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DEPARTMENT FOR TRANSPORT : DEPARTMENT FOR TRANSPORT |
| Locality | LIVERPOOL |
| Post town | Liverpool |
| Postcode | L3 9PP |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD7 Merseyside |
| ITL 3 | TLD72 Liverpool |
| Local authority | Liverpool |
| Electoral ward | City Centre North |
| Westminster constituency | Liverpool Riverside |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | WPP BRANDS (UK |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79342000 - Marketing services

## Release History

- 17 May 2021 at 09:04 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/1b5aaf55-e08f-4a6c-aca3-96c00483796e

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/1b5aaf55-e08f-4a6c-aca3-96c00483796e
  17th May 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/131600d0-f8b8-432c-bd85-4d563352dffd
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/ea209db0-84df-412f-9134-d365d2b3e45f
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/40495b9f-0589-4038-9dd9-6b44c0344f9e

## Notice URLs

- https://www.gov.uk/government/organisations/crown-commercial-service

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-120482b3-eba8-4a1b-a737-9d6ebeee1872. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-120482b3-eba8-4a1b-a737-9d6ebeee1872.json.