---
title: "SMC Parenting Campaign - Scope Stage"
ocid: "ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "SOCIAL MOBILITY COMMISSION"
published: "2023-07-28"
---

# SMC Parenting Campaign - Scope Stage

Buyer: SOCIAL MOBILITY COMMISSION  
Current stage: Award  
OCID: ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81.json)

## Summary

The Social Mobility Commission (SMC), a statutory body in England sponsored by the Cabinet Office, recently awarded a contract for the "SMC Parenting Campaign - Scope Stage" in the Social research services category. The procurement method used was a limited Competitive quotation. The contract period spans from 4th January 2023 to 31st March 2023, with a total value of £36,020. The contracting authority, the SMC, is based in London, with the project delivery address in SW1P 3BT. The tender period ended on 1st December 2022.

This tender by the SMC provides opportunities for Small and Medium-sized Enterprises (SMEs) and Voluntary, Community, and Social Enterprises (VCSEs) in the services industry. Businesses well-suited to compete would involve those experienced in social research services, especially in crafting campaign proposals and messaging for audiences from lower socioeconomic backgrounds. The emphasis is on encouraging families to engage in activities like talking, playing, and reading together, making it ideal for businesses with a focus on social impact and community engagement.

## Notice

The Social Mobility Commission (SMC) monitors progress towards improving social mobility in the UK and promotes social mobility in England. It is an independent statutory body created by an Act of Parliament and is sponsored by the Cabinet Office (CO). The Contractor has agreed to enable the Social Mobility Commission to begin the next phase of its parenting campaign. The Contractor will develop an OASIS-style campaign plan and conduct extensive audience research to establish the types of messages that will change the behaviour of parents from lower socioeconomic backgrounds to talk, read and play more together with their children. Aims and objectives: The Contractor shall use all reasonable endeavours to achieve the following aims and objectives within the proposed scope: The overall aim is to encourage more families from lower socio-economic backgrounds to talk, play and read together with their children. The Contractor shall use all reasonable endeavours to achieve the following objectives. Specifically, we are looking for: a. Horizon scanning exercise of current and past campaigns on parenting and what they achieved. b. Research on our target audience - families from lower socioeconomic backgrounds (to establish who from the family is spending time with the children, where they are, what they are doing, how do we reach them and change their habits/ behaviours). c. Scoping of potential campaign partners and private sector sponsors to share the message and/or the costs (supermarkets, retailers etc). d. Campaign proposals with suggested messaging (slogans/ visuals) focus-grouped with the target audience and campaign stakeholders. Focus groups conducted to assess the proposed campaign messages. e. Outline of next steps setting out objectives, audiences, campaign strategy (messaging, content and channels), implementation and evaluation.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/352bb678-7474-455f-987b-5887fae5e15d |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Limited |
| Procurement method details | Competitive quotation (below threshold) |
| Tender suitability | SME, VCSE |
| Awardee scale | SME |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 28 Jul 2023 |
| Submission deadline | 1 Dec 2022 |
| Future notice date | Not specified |
| Award date | 4 Jan 2023 |
| Contract period | 4 Jan 2023 - 31 Mar 2023 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | Not specified |
| Lots value | Not specified |
| Awards value | £36,020 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | SOCIAL MOBILITY COMMISSION |
| Locality | LONDON |
| Post town | South West London |
| Postcode | SW1P 3BT |
| Country | England |
| ITL 1 | TLI London |
| ITL 2 | TLI3 Inner London - West |
| ITL 3 | TLI35 Westminster and City of London |
| Local authority | Westminster |
| Electoral ward | St James's |
| Westminster constituency | Cities of London and Westminster |
| Delivery location | Not specified |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | CLAREMONT COMMUNICATIONS |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79315000 - Social research services

## Release History

- 28 Jul 2023 at 08:43 - AwardUpdate - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/352bb678-7474-455f-987b-5887fae5e15d
- 14 Feb 2023 at 09:42 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/352bb678-7474-455f-987b-5887fae5e15d

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/352bb678-7474-455f-987b-5887fae5e15d
  28th July 2023 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/70a84085-daa4-4a0d-8ebd-0df8471a4f0e
  Signed contract (redacted) between Claremont Communications Ltd and the Social Mobility Commission.

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-12d1ba37-eca5-41a7-938b-0bfae7f6cc81.json.