--- title: "Digital Media Buying & Campaign Optimisation" ocid: "ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32" canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32" markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32.md" json_url: "https://d3tenders.com/contract/ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32.json" source: "Contracts Finder" current_stage: "Award" buyer: "SOUTH STAFFORDSHIRE COLLEGE" published: "2025-04-11" --- # Digital Media Buying & Campaign Optimisation Buyer: SOUTH STAFFORDSHIRE COLLEGE Current stage: Award OCID: ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32 [View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32) [Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32.json) ## Summary South Staffordshire College has completed the procurement process for their "Digital Media Buying & Campaign Optimisation" tender, which falls under the industry category of marketing services (CPV 79342000). The buying organisation, based in Penkridge, West Midlands, sought proposals from digital marketing companies to assist in achieving their KPIs through effective media buying and campaign optimisation. The awarded contract, valued at £97,650, was granted to NetNatives Ltd, and will run from 1st September 2025 to 31st August 2026. This procurement process was conducted as an open procedure (below threshold), with the initial tender published on 31st January 2025 and the tender period ending on 28th February 2025. This tender presents a significant growth opportunity for businesses in the digital marketing sector, particularly those with experience in the education space or similar industries. Companies that can effectively support the college's goals of student recruitment and business engagement for apprenticeships will find this project highly rewarding. SMEs were given consideration in this open procedure, highlighting the College's commitment to working with a diverse range of suppliers. By engaging in such contracts, businesses can not only enhance their portfolio but also establish long-term partnerships within the education sector. ## Notice South Staffordshire College is seeking proposals from qualified Digital Marketing Companies to provide Digital Media Buying and Campaign Optimisation services. If you have worked with FE colleges or within the education space this would be advantageous. The objective of this proposal is to identify a digital marketing partner who can support South Staffordshire College in achieving our KPIs, through effective Digital Media Buying and Optimisation of Campaigns, to drive student recruitment for our school leaver and adult courses and apprenticeships. In addition to this we want to raise awareness of the College Open Days and encourage pre-bookings. In addition to this we also want to target businesses to encourage them to take on an apprentice. We want the selected provider to work as an extension of our team to support the achievement of KPIs and deliver ROI ## Key Details | Field | Value | | --- | --- | | Publication source | Contracts Finder | | Latest notice | https://www.contractsfinder.service.gov.uk/Notice/eb419949-48b7-4cfa-bb82-2c318113a9d3 | | Notice type | Award Notice | | Procurement type | Standard | | Procurement category | Services | | Procurement method | Open | | Procurement method details | Open procedure (below threshold) | | Tender suitability | SME | | Awardee scale | SME | | All stages | Tender, Award | ## Dates | Field | Value | | --- | --- | | Publication date | 11 Apr 2025 | | Submission deadline | 28 Feb 2025 | | Future notice date | Not specified | | Award date | 29 Mar 2025 | | Contract period | 31 Aug 2025 - 31 Aug 2026 | | Recurrence | Not specified | ## Values | Field | Value | | --- | --- | | Tender value | £100,000 | | Lots value | Not specified | | Awards value | £97,650 | | Contracts value | Not specified | ## Status | Field | Value | | --- | --- | | Tender status | Complete | | Lots status | Not specified | | Awards status | Active | | Contracts status | Not specified | ## Buyer | Field | Value | | --- | --- | | Main buyer | SOUTH STAFFORDSHIRE COLLEGE | | Locality | PENKRIDGE | | Post town | Stoke-on-Trent | | Postcode | ST19 5PH | | Country | England | | ITL 1 | TLG West Midlands (England) | | ITL 2 | TLG2 Shropshire and Staffordshire | | ITL 3 | TLG24 Staffordshire CC | | Local authority | South Staffordshire | | Electoral ward | Penkridge South & Gailey | | Westminster constituency | Stone, Great Wyrley and Penkridge | | Delivery location | TLG West Midlands (England) | ## Supplier | Field | Value | | --- | --- | | Number of suppliers | 1 | | Supplier names | NETNATIVES | ## CPV Codes ### Divisions - 79 - Business services: law, marketing, consulting, recruitment, printing and security ### Codes - 79342000 - Marketing services ## Release History - 11 Apr 2025 at 08:48 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/eb419949-48b7-4cfa-bb82-2c318113a9d3 - 31 Jan 2025 at 15:52 - Tender - Tender Notice - https://www.contractsfinder.service.gov.uk/Notice/2630f7b9-0a90-4a44-bb2a-0bc2f40ad6a1 ## Documents - https://www.contractsfinder.service.gov.uk/Notice/eb419949-48b7-4cfa-bb82-2c318113a9d3 11th April 2025 - Awarded contract notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/2630f7b9-0a90-4a44-bb2a-0bc2f40ad6a1 31st January 2025 - Opportunity notice on Contracts Finder - https://www.contractsfinder.service.gov.uk/Notice/Attachment/200ce5b1-d007-4abd-bbdf-e9659b55ad21 Full Tender Document - https://www.southstaffs.ac.uk/tenders/ Full Tender Document Link on College Website - https://www.contractsfinder.service.gov.uk/Notice/SupplierAttachment/dfbe7612-7283-4f3f-b432-4df92b8fa7c7 ## Notice URLs - https://www.southstaffs.ac.uk ## Provenance This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1343eb6f-68b2-4c30-9a6b-4da935ca7e32.json.