---
title: "UCLan Provision of Media Buying"
ocid: "ocds-b5fd17-13bb4cee-fece-4586-9d10-c36fc819ed23"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-13bb4cee-fece-4586-9d10-c36fc819ed23"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-13bb4cee-fece-4586-9d10-c36fc819ed23.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-13bb4cee-fece-4586-9d10-c36fc819ed23.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "THE UNIVERSITY OF CENTRAL LANCASHIRE"
published: "2021-10-07"
---

# UCLan Provision of Media Buying

Buyer: THE UNIVERSITY OF CENTRAL LANCASHIRE  
Current stage: Award  
OCID: ocds-b5fd17-13bb4cee-fece-4586-9d10-c36fc819ed23

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## Summary

The University of Central Lancashire (UCLan) has successfully awarded a contract for the provision of media buying services valued at £5,000,000, following an open tender process. The award was officially announced on 7th October 2021, with the contract effective from 1st September 2021 and extending until 29th August 2025. This initiative aims to enhance UCLan's visibility and attract prospective students across the UK and beyond, focusing not only on student recruitment but also on improving the institution's overall reputation. Services are to be provided primarily in the North West region of England.

This tender presents a significant opportunity for established media buying agencies, particularly those with expertise in both traditional and emerging digital advertising channels. Companies with a strong history of providing comprehensive media consultancy services will be well-suited to compete for similar contracts in the future, as UCLan seeks to elevate its advertising capabilities and expand its outreach to diverse target audiences.

## Notice

Award Notice for the provision of media buying services. See below for an extract from the original notice "The University of Central Lancashire (UCLan) is looking to appoint an experienced Media Buying Agency to manage and support the advertising and audience buying requirements for our wide and varied marketing activities. The requirement is driven by a need and opportunity to raise our profile from among the mass of 'modern' universities located across the UK and improve our awareness amongst our wide and varied target audiences. The core focus of UCLan's media buying is to drive the recruitment of students across our course portfolio. However, media buying will also be required for other areas of University from time to time including to enhance the reputation of the University and the various services it offers. To meet the University's regional, national and international media planning and buying remit our supplier will need to provide wide-ranging expert media consultancy services and must be able to demonstrate knowledge and expertise in new and emerging digital channels as well as offline advertising"

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/a1fc876e-fbc3-4974-889d-f79ae367325c |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Open |
| Procurement method details | Open procedure (above threshold) |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Planning, Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 7 Oct 2021 |
| Submission deadline | 1 Mar 2021 |
| Future notice date | 29 Jan 2021 |
| Award date | 17 Jun 2021 |
| Contract period | 31 Aug 2021 - 29 Aug 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £5,000,000 |
| Lots value | Not specified |
| Awards value | £5,000,000 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | THE UNIVERSITY OF CENTRAL LANCASHIRE |
| Locality | PRESTON |
| Post town | Preston |
| Postcode | PR1 2HE |
| Country | England |
| ITL 1 | TLD North West (England) |
| ITL 2 | TLD4 Lancashire |
| ITL 3 | TLD45 Mid Lancashire |
| Local authority | Preston |
| Electoral ward | City Centre |
| Westminster constituency | Preston |
| Delivery location | TLD North West (England) |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MCCANN CENTRAL |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 7 Oct 2021 at 13:27 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/a1fc876e-fbc3-4974-889d-f79ae367325c
- 28 Jan 2021 at 18:06 - Planning - Planned Procurement Notice - https://www.contractsfinder.service.gov.uk/Notice/fb1b8904-ed01-423d-ba69-77c3e8fdaac7

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/a1fc876e-fbc3-4974-889d-f79ae367325c
  7th October 2021 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/fb1b8904-ed01-423d-ba69-77c3e8fdaac7
  28th January 2021 - Future opportunity notice on Contracts Finder
- http://esourcing.uclan.acuk
  Tender opportunity can be found at the following link

## Notice URLs

- http://esourcing.uclan.ac.uk

## Provenance

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