---
title: "Behavioural Change Marketing Trial"
ocid: "ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "YORKSHIRE AND HUMBER POLICE PROCUREMENT (Y&HPP)"
published: "2024-08-14"
---

# Behavioural Change Marketing Trial

Buyer: YORKSHIRE AND HUMBER POLICE PROCUREMENT (Y&HPP)  
Current stage: Award  
OCID: ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f

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## Summary

The Yorkshire and Humber Police Procurement (Y&HPP) has awarded a contract titled "Behavioural Change Marketing Trial" within the advertising and marketing services category. The project involves setting up social media infrastructure, as well as campaign strategy and management for Project Spotlight. This direct award contract was initiated to run from 9th August 2024 to 31st March 2025, with key activities located in Yorkshire and the Humber, United Kingdom. The total value of the contract, combining both service and campaign costs, is £74,500.

This tender presents a notable opportunity for businesses specialising in social media marketing and campaign management, particularly those with experience in behavioural change and creative messaging. Companies that excel in these areas, including small and medium-sized enterprises (SMEs) and voluntary, community and social enterprises (VCSEs), could find significant growth potential in this project due to its strategic importance and public sector backing. The awarded supplier, Digital Deli Ltd, will manage the campaign, but similar future projects might offer additional opportunities for suited businesses to engage with Yorkshire and Humber Police Procurement.

## Notice

WYP have developed hotspot policing, using creative and behavioural nudge messaging assets that are delivered into hotspots alongside patrols. The requirement is for the set up of social media infrastructure, campaign strategy and campaign management for Project Spotlight. A contract has been awarded for servicing this project until 31st March 2025. The cost of the actual service is PS29.500 with the remaining PS45,000 being the estimated value of the social media campaign.

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/7c7028ec-f6d9-4c1a-ac53-62891a89d2b1 |
| Notice type | Award Notice |
| Procurement type | Standard |
| Procurement category | Services |
| Procurement method | Direct |
| Procurement method details | Direct award |
| Tender suitability | SME, VCSE |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 14 Aug 2024 |
| Submission deadline | 22 Jul 2024 |
| Future notice date | Not specified |
| Award date | 8 Aug 2024 |
| Contract period | 8 Aug 2024 - 31 Mar 2025 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £74,500 |
| Lots value | Not specified |
| Awards value | £74,500 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | YORKSHIRE AND HUMBER POLICE PROCUREMENT (Y&HPP) |
| Locality | LEEDS |
| Post town | Leeds |
| Postcode | LS1 2DE |
| Country | England |
| ITL 1 | TLE Yorkshire and The Humber |
| ITL 2 | TLE4 West Yorkshire |
| ITL 3 | TLE42 Leeds |
| Local authority | Leeds |
| Electoral ward | Little London & Woodhouse |
| Westminster constituency | Leeds Central and Headingley |
| Delivery location | TLE Yorkshire and The Humber |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | DIGITAL DELI |

## CPV Codes

### Divisions

- 79 - Business services: law, marketing, consulting, recruitment, printing and security

### Codes

- 79340000 - Advertising and marketing services

## Release History

- 14 Aug 2024 at 14:39 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/7c7028ec-f6d9-4c1a-ac53-62891a89d2b1

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/7c7028ec-f6d9-4c1a-ac53-62891a89d2b1
  14th August 2024 - Awarded contract notice on Contracts Finder

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-13fa5f7c-564a-408b-b840-8955e1dc9c2f.json.