---
title: "PS/24/139 - Provision of Google Web Analytics Software"
ocid: "ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf"
canonical_url: "https://d3tenders.com/contract/?ocid=ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf"
markdown_url: "https://d3tenders.com/contract/ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf.md"
json_url: "https://d3tenders.com/contract/ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf.json"
source: "Contracts Finder"
current_stage: "Award"
buyer: "DVLA - DRIVER & VEHICLE LICENSING AGENCY"
published: "2025-01-22"
---

# PS/24/139 - Provision of Google Web Analytics Software

Buyer: DVLA - DRIVER & VEHICLE LICENSING AGENCY  
Current stage: Award  
OCID: ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf

[View canonical contract page](https://d3tenders.com/contract/?ocid=ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf)  
[Download OCDS JSON](https://d3tenders.com/contract/ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf.json)

## Summary

The Driver & Vehicle Licensing Agency (DVLA) has completed the procurement stage for the provision of Google Web Analytics Software. This procurement falls under the IT services industry category, specifically consulting, software development, Internet, and support, and focuses on the needs in Wales, United Kingdom. The contract, awarded through a call-off from a Crown Commercial Services framework agreement, has been granted to Merkle UK One Limited. The procurement process is now at the award stage, with the contract period set to begin on 1st February 2025 and end on 31st January 2026. The total contract value is £70,680, and the award notice was published on 22nd January 2025.

This tender presents significant business growth opportunities for entities experienced in the IT services domain. Although the contract is not specifically for SMEs or VCSEs, those with sufficient scale and expertise in Google Web Analytics Software could leverage this contract to establish a strong foothold within public sector IT service provision. The selective procurement method and the framework-based approach ensure that only pre-qualified suppliers had the opportunity to compete, promoting quality and reliability in the delivery of services.

## Notice

Award of contract has been completed via Crown Commercial Services framework. Award notice published for transparency. Contract is for the Provision of Google Web Analytics Software

## Key Details

| Field | Value |
| --- | --- |
| Publication source | Contracts Finder |
| Latest notice | https://www.contractsfinder.service.gov.uk/Notice/8ee17f90-d1f7-4d19-9168-74e458e9dbdb |
| Notice type | Award Notice |
| Procurement type | Framework |
| Procurement category | Services |
| Procurement method | Selective |
| Procurement method details | Call-off from a framework agreement |
| Tender suitability | Not specified |
| Awardee scale | Large |
| All stages | Award |

## Dates

| Field | Value |
| --- | --- |
| Publication date | 22 Jan 2025 |
| Submission deadline | 15 Nov 2024 |
| Future notice date | Not specified |
| Award date | 4 Dec 2024 |
| Contract period | 1 Feb 2025 - 31 Jan 2026 |
| Recurrence | Not specified |

## Values

| Field | Value |
| --- | --- |
| Tender value | £70,680 |
| Lots value | Not specified |
| Awards value | £70,680 |
| Contracts value | Not specified |

## Status

| Field | Value |
| --- | --- |
| Tender status | Complete |
| Lots status | Not specified |
| Awards status | Active |
| Contracts status | Not specified |

## Buyer

| Field | Value |
| --- | --- |
| Main buyer | DVLA - DRIVER & VEHICLE LICENSING AGENCY |
| Locality | SWANSEA |
| Post town | Swansea |
| Postcode | SA6 7JL |
| Country | Wales |
| ITL 1 | TLL Wales |
| ITL 2 | TLL4 Mid and South West Wales |
| ITL 3 | TLL43 Swansea |
| Local authority | Swansea |
| Electoral ward | Mynydd-bach |
| Westminster constituency | Swansea West |
| Delivery location | TLL Wales |

## Supplier

| Field | Value |
| --- | --- |
| Number of suppliers | 1 |
| Supplier names | MERKLE UK ONE |

## CPV Codes

### Divisions

- 72 - IT services: consulting, software development, Internet and support

### Codes

- 72000000 - IT services: consulting, software development, Internet and support

## Release History

- 22 Jan 2025 at 14:02 - Award - Award Notice - https://www.contractsfinder.service.gov.uk/Notice/8ee17f90-d1f7-4d19-9168-74e458e9dbdb

## Documents

- https://www.contractsfinder.service.gov.uk/Notice/8ee17f90-d1f7-4d19-9168-74e458e9dbdb
  22nd January 2025 - Awarded contract notice on Contracts Finder
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/6ad92af9-187f-48ca-8013-e440bf6d4b82
  n/a
- https://www.contractsfinder.service.gov.uk/Notice/Attachment/cfe89d4a-c8f0-4f06-855f-a4b566dd02f9
  n/a

## Provenance

This Markdown file is an alternate public rendering of the D3 Tenders contract record. The canonical page is https://d3tenders.com/contract/?ocid=ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf. The underlying structured data is available as OCDS JSON at https://d3tenders.com/contract/ocds-b5fd17-1486c383-0c3f-41f9-8a65-3454fafb2aaf.json.